I mostly block ads due to speed, usability, and privacy concerns, and if this results in advertisers delivering nicer ads that aren't privacy risks, then I am perfectly OK with that. I think a lot of people agree, and mostly block all ads because it's not yet technically feasible to block only the worst. This should change that.
>Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.
Part of me is extremely disappointed ABP made this change, but part of me knows there's got to be some compromise between absolutely no ads and annoying, intrusive ads. Not every website can offer a pay service. I'm happy they're making this change with small website owners in mind, and I'm also happy they're allowing users to turn off all ads by going in to settings.
Why does there have to be a compromise? Please don't take this as some sort of flame bait. Instead it is a serious question about why some advertising must exist and be tolerated.
Nearly every website would happily have a pay wall if advertising didn't exist.
If the majority of people with internet access preferred to pay directly for every website they use, advertising wouldn't exist. But they don't, so it does.
I think many people would be happy to pay if the payment method was easier and less intrusive. If there was a method for sending a few cents for a pageview without a credit card or permanent account, I would use it , constantly. Such a payment method does not presently exist, paying for stuff is hard and there are fees and fixed costs severely limit making it easier.
I don't believe advertising itself is necessarily evil, and it provides an easy way for website owners to fund operations. You're provided a service for no monetary cost but, in return, you must requite some of your focus to an advertisement. This seems fair to me.
There is no answer to why advertising must exist aside from it being the best answer we have to a growing problem of who's going to pay for the Web. I'd rather have a few ads than fork out money on a package-basis a la cable channels.
I very much doubt that this is the best answer. We are using a model that pre-dates the Internet to cover the expenses of site content. Given how unpopular it is for the readers of print publications and viewers of television, it seems a mistake to consider something so obtrusive the best available solution. While I don't as yet have a better solution, the fact that no real research into alternatives has been done makes me believe that there has to be a better available model.
Running a website costs money. Some people also want to make profit, but that's beside the point. Micropayment solutions at present are sadly lacking - especially for international audiences. Don't forget also that you and I are a technical audience; I know at first my mother thought that websites got a split of her ISP bill when she viewed their pages. So advertising bridges a lot of these gaps.
Instead it is a serious question about why some advertising must exist and be tolerated.
I don't believe anyone is saying that you must tolerate advertising :-)
On a serious note, this is a great move. I will finally install the plugin because I do believe advertising, if done right, keeps the internet free (as in beer).
Cannot upvote this enough. I think that's actually the whole point. ABP was always "impartial": all ads were blocked. Deciding which ads are blocked, and which ones aren't is already a subjective decision. BUT, knowing that you can make agreements with ABP folks to get your ads through is insane. Makes all other arguments moot.
I am willing to give them the benefit of the doubt until the point where an actually intrusive ad (according to their criteria) gets the green light based on making a payment. Until then, it's just conjecture.
On one hand, I applaud this. Ads aren't evil, and rewarding ads that play nice would benefit everyone involved. And, it's just an option that can be disabled.
All that being said, I see this ending badly for ABP. It won't be long until someone creates a version that blocks all ads again by default.
Yeah, I would assume so. Its name certainly implies that it's meant to block all ads. If something called AdBlock was letting through some % of ads, the Occam's razor explanation is that it's just buggy/imperfect, since it's actually a hard problem to get 100% coverage of anything.
Beginning of the end. It's nice that the developers are giving users a choice, even if it's opt-out not opt-in. But AdBlock Plus is a tool to remove ads- that's it. And they're extremely good at it. The moment they become politicized and try to be "a tool to support small websites" or whatever nonsense, marks the beginning of the end.
But I guess Jedi are still allowed to speak absolutes, if not think them. Anyway, I'd rather see an option for an in-page popup asking to donate to the arbitrary website you're on, with AdBlock as an escrow where site owners can collect their donations.
Edit: just saw https://flattr.com/ linked below. The problem with their execution (unless they do this already and I missed it) is that they don't stick a flattr button on every site. They should do this, and if a site isn't registered with them alert the donating user of the fact. If the donating user cares enough to contact the site owner in question they can sign up and get their money, otherwise at the end of some period it goes back to the user.
Edit2: Ah, looks like they do have an unclaimed feature. Yay! Everyone who uses the excuse of allowing ads to support the site should use flattr and make a direct known contribution instead of an unknown one. https://flattr.com/unclaimed
The problem is that AdBlock Plus is becoming popular.
Advertisers are noticing it too. And it will become a whac-a-mole game, in which advertisers will come up with creative ways to get around ADP or publishers will just block users with ADP enabled, or just setup a paywall.
We are indeed tired of intrusive advertising. But some websites are good citizens and shouldn't be punished for the mistakes of others. It wouldn't be in our long-term interest.
For example - Reddit is a good citizen. It only has an image in their right toolbar. Many times they just advertise for other reddits you might be interested in, which is also cool. I even clicked it a number of times.
So why punish websites like Reddit for the mistakes of others? We shouldn't. Reddit provides a valuable service too and the developers working on it need salaries too. And there are other websites like Reddit, also good citizens. It is in our interest to reward these websites - this way advertisers will start getting a clue.
* It's not becoming popular. It's about 1% of users.
* It's trivial to get around. Other options would be for
webmasters to give Adblocking users a watered down
version or just serve them up crapply encoded
videos/images etc
If adblock ever became popular, webmasters would quickly
work around it, and you'd have an arms race, with the
webmasters winning.
* Adblock probably blocks 50% of adverts. The other 50%
people don't realize are adverts.
It's not becoming popular. It's about 1% of users.
The problem is that this 1% aren't evenly distributed -- some websites are inevitably going to have more Adblock users than others, and I wouldn't be surprised to find that some large sites (reddit?) are hitting 20%.
It's trivial to get around.
Being hostile to their users/customers doesn't seem to be working all that well for the music industry, and just adds to a general feeling of resentment. It is not clear that the result would be any different in another content industry.
Very true, but IMHO That was Reddits own making. Had they put up advertising at the start, they wouldn't be stuck with such an anti-corporate non-marketable audience.
I don't think you can compare to the music industry. Blocking all 'advertising', regardless of whether it's intrusive, useful, etc, is a stupid and naive move by adblock users. Not to mention bad for the free open internet. Thankfully though most people agree that blocking all advertising is not the way forward.
Sometimes I wish PG had a few sub-editors that would go and ban people from having down-vote privileges. IMO you've been down-voted only for saying something (arguably) negative against reddit.
Sigh.
It seems pretty clear that in general redditors are anti-corporate and tautologous that the crowd at reddit would be different if ads had been there from the start.
You are right, however if you love a website, you should tolerate monetization attempts, because websites like Reddit have costs to operate and can't survive otherwise (and if advertisement on a website is very obnoxious, then by definition you cannot love it).
Which is why I don't understand the "anti-corporate" attitude of redditors. I've seen few commercial ads on Reddit because they do a lot of self-promotion. They only have a single box in which ads happen. Those ads are also tasteful and relevant to the subreddits involved. Sometimes they are useful.
I understand being annoyed of ads, but blocking Reddit is a political statement. It's as if you're saying that you want all ads to be completely gone from the net. But seriously, the only general-purpose alternative that would work as a replacement are paywalls. I doubt many redditors have thought this through.
Which is why this move by the AdBlock+ developers surprises me - suddenoutburstofcommonsense (as Slashdot would put it).
One percent of whose users? That fails to account for the audiences of specific websites. If it's 1% for all browser users, I bet you that tech related websites are seeing much, much larger percentages.
Frankly, I find that hard to believe. Tech people are much more likely to follow tech news and be informed of addons like ABP than the majority. If you look at the Firefox and Chrome adoption, for example, that certainly happened, so I don't see why would this be any different.
I'm not saying every tech people uses it, of course (I don't), but without data I think the existence of a strong correlation between the two is a fair assumption.
I just think anecdotally and based on content on here, that the majority are far removed from "mainstream". I'd expect people here to not hang out at the mall, watch american idol, eat at mcdonalds, own a TV, watch fox news, click on ads, and so on. The recent poll showed 65% or something to block ads which demonstrates what a niche/bubble HN is.
AdBlock filters and censors content. Personally, that's why I don't use it. I don't want to see a censored internet, I want to see it as it was intended to be seen. If that means I get pissed with a website doing intrusive advertising and never go back there, then that's a good thing, as it's good feedback for that website. There is more than enough choice on the internet which means I will go to websites that play nice.
Adblock usage has been around 1% for the last few years, so I don't see any sign it'll increase.
"...a watered down version or just serve them up crapply encoded videos/images etc"
That is actually a REALLY good idea - serve up smaller, low resolution content and let me easily BUY the higher resolution content (as a download, not some kind of time-limited thing) via a micropayment scheme.
That sounds better than an ad-supported model to me. However, I disagree with the idea that webmasters will "win" this battle - filtering proxies will just get more prevalent, smarter and easier for the average user to install and run. All my LANs already use Privoxy and I'm toying with enforcing it via Group Policy / WPAD / PAC.
I don't think micropayments will ever be a viable alternative to advertising. The internet started free. The cat is out of the bag. Most people won't pay for access to websites.
The distinction between ads and content is one that is ridiculously easy to close if needed.
The only reason that adblock works on a good number of adverts is that they're usually served from an external source. If you serve them from exactly the same place the content is coming from, and make no distinction between the two, then filtering becomes more problematic.
It is a tool for blocking ads but is there a reason why it should be the nuclear option of block all ads everywhere, instead of a block the ads users want blocked, leave the ads the user wants left. If anything this just makes the tool more usable and configurable.
I've never used AdBlock despite being aware of it from the start because I've always felt it breaks the economics of the web. If it becomes a tool to weed out the bad apples while not punishing the rest, I'll actually start using it.
It looks like all German web sites, except for the last one.
! Text-based search ads on suche.netzwelt.de
! Static image ads on t3n.de
! Text ads with small static images on focus.de
! Text ads on Sedo parking domains
In other words, they're not whitelisting Google or any other major web sites, so the vast majority of people won't notice, even with the white list turned on.
I think this is great! I've got no problem with reasonable and discrete ads, particular if it helps support sites I use and like. I'd prefer not to have to run an ad blocker at all, but frankly I've been forced into by the number of obnoxious ads out there. My personal pet peeve are ads that play music, sound or video. Damn it, I don't need the tab I loaded in the background to suddenly start blaring some obnoxious ad pitch at me! :-(
I use AdBlock on Chrome (which is fine, coincidentally). When it's installed, you get one question: do you want Google's text-only ads. This is less broad than what AdBlock Plus is suggesting, but it's of similar intent.
It works. I have no complaints at all. If I ever want to block those ads, I can just check a checkbox.
If AdBlock Plus also offered a choice when installed (I don't know if it does now), it would not be an issue at all. If they instead hide the option away, a lot of nontechnical--and probably some technical--people will be confused about why the behavior changed.
I think that the ultimate quality of the change depends on exactly how they handle the UX behind.
As for the intent and general idea, I support it entirely. As others have said, I do not hate all ads, just annoying, distracting, loud, obnoxious and sometimes vulgar ads which some websites employ.
A footnote: AdBlock for Chrome is a completely different project created by Michael Gundlach (who also created AdBlock for Safari). I happen to know that he doesn't have any deal with advertisers; he just thinks that users should be able to allow non-annoying ads to be shown.
I already exempt some small sites that I want to support, mostly webcomics. Looking at their current list of exemptions, this change won't make me see any more ads than I already do. I have no real problem with it.
Hah, looks like they got bribed by google to start running ads. Never mind that ABP breaks google's business model David and Goliath style. FF should add ABP or similar as default and destroy 20% of google's ad-revenue, that would be the day. (just in case you forgot the 2038 cookie thing & all of googles other privacy abuses.)
On one hand I do want to support sites that I like and I know that for many this occurs through advertising.
On the other hand, I am honestly confused by what the web looks like with ads. Its been so long since the very first thing I did on any new computer, vm, or even non-technically inclined friend's machine wasn't to install ad block.
In many cases this wasn't really to not see the ads, but rather to make things appear where I'm used to seeing them. While I probably wouldn't find the "non-intrusive" ads themselves annoying. What I would find annoying is that the removal of the ads in many cases changes the layout of the page. All of a sudden what used to be the top right "module" maybe with recent posts or something is now the middle right module with an ad above it. Or even worse, some div that i'm used to seeing 'above the fold' now requires scrolling to see. All of a sudden my intuition and learned behavior for the interface has changed.
But your initial decision was to turn off ads, in opposition to your desire to support sites you like, which led to your current notion of where things should be on the page.
Indeed and the reasoning was mentioned in another poster's reply to this thread. There are sites which are simply obnoxious in terms of their ad usage and I'd prefer to avoid it initially rather than opt-in to avoiding it on each site. There is, of course, always was the option to disable ad-block on a particular site but the reality is that I frequent lots of web sites, many from when I was younger and didn't care at all about how the site made money thus would never consider allowing the ads. Now I'm trained to not see the ads, not to say I can't change but I think the take away here is that the addition of ads, even if 'non-intrusive' has a significant impact on the UX of a site.
In no way trying to say my view point is 'correct', completely rational or that I'm the best 'web user' for dealing with it the way I have, but rather simply pointing out a contingent impact on the change from my perspective.
> But your initial decision was to turn off ads, in opposition to your desire to support sites you like, which led to your current notion of where things should be on the page.
Basic sanity determines where things should appear on the page. Ads, by definition, try to draw your attention from useful content. If they provided the content you wanted, we wouldn't call them ads.
Allow me to offer a different take on this. I spend a lot of time looking for companies who will fabricate printed circuit boards for my small business. So much time, in fact, that I often see ads for circuit board companies.
And these are actually welcome! I click through, check their prices, and sometimes in the course of doing so I find good deals on other related products (business cards, shipping materials, etc.) How else would I know where to find some of these things?
I'm not saying that all ads are good, but that I sometimes benefit from companies advertising to me for services which I am actively looking to purchase. Sometimes, when I don't hit an exact search query, ads are indeed content I want!
Only by chance, though, not by design. The ads you see don't represent the most relevant results; they represent the results provided by someone willing to pay for an ad. Given the choice, I'd prefer to see faster-loading pages and no extraneous paid listings rather than seeing a sea of ads in the hopes that one of them might prove relevant. And thanks to Adblock Plus, I have that choice.
Regarding companies who can do small-run circuit board fabrication, I highly recommend Screaming Circuits: http://www.screamingcircuits.com/ . They do both fabrication and assembly. Also check out Sunstone: http://www.sunstone.com/
I cannot tell from the announcement whether ABP is now getting paid to allow some ads, but if it is, that looks like a textbook conflict of interest. Wikipedia has a list of ways to mitigate such conflicts: http://en.wikipedia.org/wiki/Conflict_of_interest#Ways_to_mi... , maybe adopting some suggestions from there would help?
Also I'm a little confused by the talk of "making small websites unsustainable". Do ads really make small websites sustainable, or is the mention of "small websites" just an applause light?
My company runs a few content sites that are primarily monetised through advertising. They're not small as in "some guy updating them in his free time", but they're small as in a few paid members of the editorial team, a few million pages a month. For us, yes, advertising is the difference between us being a profitable company and us not being a company at all.
That said, a.) we are doing OK before this adblock change and b.) our adverts don't fit what are being defined as "acceptable" here. We do make sure we never get too obtrusive, we don't do automatic playing videos, we don't do roadblocks, we don't do anything with sound, we don't do anything that covers content or expands when you mouseover... but some of the banners we serve are flash with basic animations. We, and the majority of our users, are happy that this is a good way to advertise without letting it become an annoyance, but we wouldn't make it onto ABP's whitelist.
Google ads was simply responding too slowly. Too many pages were not rendering correctly or at all, pending a response from them. That's probably the fault of web authors not embedding the Google ads correctly. But not to worry. Now I just see error IFrames.
As for the others, the damned double-underscore spam links were getting to be just too annoying while reading text — especially the ones that would react to mouseovers.
Not sure about the first half of your question, but on the second part, it would probably depend a lot on your definition of a "small website" (as well as abp's)
anyone who is using AdBlock, will be changing that option right away...and since this is obviously a money grab, you can bet that option gets turned on every time they release a new update
So what is a good alternative to AdBlockPlus ? (that blocks everything and doesn't play these "non intrusive ads" games EDIT:adding ' by default.' ).
EDIT 2:
I did read the article and I know it is an option but making viewing ads of any kind opt in vs opt out is (imho) dubious. When the user installs an extension called ad-BLOCK plus, explicitly to block adds, just block them by default dammit and let any users who want to, opt out selectively.
I also don't want a situation where a user has to opt out with every upgrade and so on. Nutshell, I don't trust the devs anymore,who seem to be selling out the users.
I don't know much about ad networks or javascript so on Hacker News I am asking for alternatives, from those who are experts. Why the downvotes? wtf?
It is unfortunate that many people commenting here didn't bother to RTFA. In particular, from the FAQ:
Are you stupid? Nobody wants this!
The results of our user survey say something different. Only 25% of the Adblock Plus users seem to be strictly against any advertising. They will disable this feature and that's fine. The other users replied that they would accept some kinds of advertising to help websites. Some users are even asking for a way to enable Adblock Plus on some websites only.
That page is the real article, linked from the first paragraph of the submitted article, which is more like a changelog.
Please also note that Wladimir has been talking about this for years and didn't suddenly get this into his head. From a 2009 post:
As I stated many times before, my goal with Adblock Plus isn’t to destroy the advertising industry. ... So the idea is to give control back to the users by allowing them to block annoying ads. Since the non-intrusive ads would be blocked less often it would encourage webmasters to use such ads, balance restored.
your comment, being a link to another comment, added absolutely nothing to the conversation. therefore, it was downvoted. if you don't have anything to add, don't comment.
(and yes, i'm aware that this comment adds just as little or less to the discussion as its parent does.)
Wladimir has stated on the Adblock forum that one of the goals with this move is for the project to receive financial compensation from advertisers. You tell me if that's a good thing for an ad-blocking project.
I've "read the fucking article", and my take-away is that Wladmir is, in effect, selling ads.
In return for some sort of consideration and a pledge to only provide "acceptable" advertising, Wladmir will unblock your ads by default in AdBlock Plus:
> We have agreements with some websites and advertisers that only advertising matching our criteria will be used, their ads will be unblocked then. We hope to grow our list significantly over time.
Given that selling advertisements runs entirely contrary to the purpose of "Adblock", and that Wladimir's incentives are now inversely aligned with the user's incentives, I imagine we're going to see the same descent into increasingly obtrusive advertising that you almost always see once an organization heads down this path.
Actually, Wladimir's incentives are now aligned precisely with mine - to provide a means for me to not have to see all the noisy, obtrusive crap but still support websites providing me with free content in general (note: this means whitelists are -not- sufficient for me, and blacklists would be overly irritating to maintain).
In fact, as a result of this article I've just installed AdBlock Plus for the first time since it now does, by default, exactly what I've always wanted in a blocking tool - and I appreciate as a feature the fact that it required exactly zero configuration to do so.
I think you misunderstand incentives. If Wladmir accepts money from advertisers, there's an innate incentive to accept more money from more advertisers, and to lower his standards for what makes an acceptable advertisement. He might want to support non-obtrusive ads, but the major incentive (money) is entirely contrary to that goal and your own preferences.
That aside, I wish to address the "free content" dichotomy (either we accept ads, or we lose free content ).
First of all, the content is not free; there are both tangible and intangible costs to you; advertising is funded through higher prices on the products we buy, and there are the intangible costs to being inundated with ads.
Second, advertising is surely not the only viable model. If adblocking were to actually succeed in undermining the web advertising industry, it would also provide impetus for the development of low-resistance web payment mechanisms, similar to the app stores and in-app purchasing that have revolutionized content purchasing on mobile devices.
In other words: 100% blocking of advertisements would not lead to the loss of "free" (but not really free) content, it would merely lead to the establishment of a more direct and efficient mechanism for funding that content.
First of all: You can opt out of that feature with minor hassle. I usually don't like opt-in by default features, but here he has a point, imo.
Now - if you opt out, where is your problem with the change? If he would break future versions of AdBlock to force ads on you, someone would step up and make sure that there's an AdBlockBlock plugin.
Are you, by chance, using applications on the mobile OS of your choice that displays ad to gain revenue?
I'm not actually sure if you intended to respond to my post, or another one in the thread. I've only addressed incentives involved, and the inexorable conclusion of misaligned incentives.
Whether that results in Adblock plus plus or not isn't something I tried to address, though the eventuality seems likely.
> Are you, by chance, using applications on the mobile OS of your choice that displays ad to gain revenue?
No. Few apps of any quality push ads, as they're incredibly detrimental to the UX on such a small screen device.
Yes, I wanted to respond to your post and the subthread that you started with 'he is selling ads'. I think that gives your position away.
Now it's fine to be critical and to dislike that change, but I considered your 'he takes money (according to another subthread that's planned but not the case just yet) and that will lead to more and more ads being "okay"' too - simple.
> Yes, I wanted to respond to your post and the subthread that you started with 'he is selling ads'. I think that gives your position away.
Well, the fact that he plans to financially benefit from displaying advertisements (or allowing them to be displayed) is key to understanding the alignment of his incentives: money for ads, insofar as his userbase will put up with it.
> Mobile apps w/ ads: Angry Birds on Android?
Haven't played it; I'd assumed it was a paid game. It's 99 cents on iOS. Unclear why it's free on Android.
I don't see any evidence that he's being paid to whitelist ads on various websites. It could simply be that the site operators are agreeing to meet certain criteria for 'non-annoying' ads, and will be de-listed if they breach that agreement.
I encourage people to also RTFS (read the survey). Because there's more to it than just "only 25% of the Adblock Plus users seem to be strictly against any advertising"--which Wladimir Palant gladly ignores:
* 43% (agree) to 70% (somewhat agree) believe ABP should block more ads
* 54% (important) to 82% (somewhat important) use ABP because they care about privacy. Yet they do not require the whitelisted parties to have "Do Not Track" support because they "are not yet in a position to enforce that requirement"--of course they wouldn't because the first thing they whitelisted are Google Ads which will never support "Do Not Track".
* his assertion that it needs to be default because the majority of users "never change any settings" is simply false: 63% of users already sometimes disable ABP all by theirselves on a website, 56% manage their filter preferences, 63% change the blockable items list and 60% adds or removes filter subscriptions.
Really, I think it's absolutely awesome that a software developer holds a survey to find out which way future development of an open-source project should go, but he might just as well saved himself the trouble if he's just going to ignore the data he doesn't agree with.
Finally, the result that "only 25% of the Adblock Plus users seem to be strictly against any advertising" is mentioned nowhere in either of the three posts about this survey. So there's no way to tell what question(s) this number is based on, what the alternative answers were or whether these other 75% of people consider SEDO domainsquatting ads "acceptable" or not.
Finally there's Wladimir Palant repeatedly asserting he doesn't actually have any experience conducting surveys, as evidenced by the lack of methodology (while taking a rather negative defensive heels-in-the-sand position towards anyone who questions him, or comments on the survey), and especially the nearly unreadable pie and stacked bar charts (only the two worst choices for pretty much any kind of data visualisation and they make Edward Tufte cry). And then there's the "mysterious" case of the non-English users that got a translated survey selecting the "I don't know/What is this?" option much more often! Gee ..
No reason for me to enable ads, as long as they have a huge impact on my privacy. I don't intend to send a list of every single site I view to Google.
Make a sane ad system, where ads are proxied through the same webserver as the remainder of the page, and I would have no problems with activating them.
If ads were proxied through the site, the site would have no way of giving Google the information that would allow them to tell you from Adam. The entire purpose of externally-served advertising is cross-site tracking and correlation.
I suspect most people who install adblock plus, aren't the kind of people who click on ads. So I suspect, even if (theoretically speaking) blocking ads was made impossible, the net impact would be much smaller than imagined.
This will just impact those people who had it installed for them, and who happen to update. I doubt that will be the saviour of many small sites - if adblock plus was killing them in the first place that is.
I know Google Adsense pays out a bit for "impressions", just displaying their ad on the page. I'm not sure how much revenue this really generates for very small sites though.
Theoretically speaking, blocking them is completely impossible. Websites aren't spam, they have structure and content, and ads are obvious. The ads have similar sizes, positions, elements, cookies, yadda yadda.
While the title is as usual, crap and misleading:
- i think adblock makes the hard, but right decision
- ill switch it off
And finally, I do think ads are evil because done wrongly - spammed. (Even thus the decision is right, because I also accept that our society works like that and DNT needs to be respected.)
I do not recall ANY ads that brought true value on the Net to my purchasing needs.
They're bad.
Examplification:
I browse review for the latest phone. It looks cool. If ads aren't blocked, I get hundred of "buy this phone here and there" "get cables for the phone" yada yada and some random totally unrelated ads.
I don't care for any of those. Why? Because If I wanna buy the phone, accessories, or related stuff I'm not just going to click on the first link and click buy. That's dumb.
I'm going to go to a price checker online, and decide which one has the best price/shipping/quality/rating/etc ratio!
So instead, if the ads would link me to that, and refer the review site if I do buy, I'd be much happier.
Of course I realize this cannot be because, the comparison site would be corrupted eventually, as we're talking big amount of moneys here.
It should've been neither an opt-out nor an opt-in. Since it's a one-time notification, it should've explained the rationale behind this feature and asked for a decision. That would mean treating users as intelligent adults. Pre-selecting a good-deed option for them is annoying and insulting. I know that I don't like a good Samaritan behavior stuffed down my throat, so I would've gone and disabled this feature just as a matter of principle (even though I agree it is reasonable).
> Since it's a one-time notification, it should've explained the rationale behind this feature and asked for a decision. That would mean treating users as intelligent adults.
I disagree. This is the cowardly and helpless solution to the problem: When in doubt, throw Yet Another Dialog or installation wizard page in the user's face.
Programs should confidently do Something Sensible by default, and instead let the 25% who want something different be able to easily change it.
If I am installing Ad Block, I quite naturally expect it - surprise! - to block things. It is double more so if I am already running the AdBlock and just going through an upgrade. So for all intents and purposes the Sensible Thing to do is to opt users out by default from this new feature. This however would provide zero traction to the feature as it needs an exposure. Now, do tell me how the hell one would let discerning users know and opt-in without throwing yet another dialog at them?
You are yelling angrily. Stop that. It is annoying.
> Huh? Cowardly? Are you serious?
Yes, if the developer knows at least 75% of the user base needs and wants A, but still gives the choice between A and B, it is just because he is afraid of dealing with the noisy minority afterwards.
> If I am installing Ad Block, I quite naturally expect it - surprise! - to block things.
And it does block things. Whether it blocks all the things, blacklisted things, non-whitelisted things or whatever is another discussion.
> It is double more so if I am already running the AdBlock and just going through an upgrade.
A completely valid concern. The behavior of an existing product should not change during an upgrade.
> So for all intents and purposes the Sensible Thing to do is to opt users out by default from this new feature.
No, that would be an Insensible Thing, because 75% of users want the other thing.
> Now, do tell me how the hell one would let discerning users know and opt-in without throwing yet another dialog at them?
There's nothing to opt-in to, because the partial block isn't a "feature". It's now the core functionality of AdBlock.
The Hell A) The Block Everything feature could be available in happy colors in the first page of the options.
The Hell B) The AdBlock plugin blurb could say "The entire purpose of AdBlock is to block the "bad" ads [feasability of deciding badness is another discussion]. If you want to block all ads, consider installing NameOfTheAdBlockFork instead."
Is there any risk of a bidding or lobbying war between advertising firms trying to coerce the list maintainers into marking their ads as "non-intrusive?"
One of the "non-intrusive" ads on the whitelist are ads on sedo domain-squatter pages. That really says about all I need to know about how thoroughly he's vetted the "non-intrusiveness" of these ads.
I thought about that before commenting. And yes I was being unfair to him.
But still I stand by previous comment, it needs to be said and from his blog entry and reply to inquiry in the comments section, the collaboration between him and ad providers is clearly implied and if true, conflict of interests is a glaring problem.
An ad for a local garage? Fine. But I would class "Mom discovers new TEETH WHITENING solution! Don't listen to your DENTIST! CLICK HERE TODAY!" to be pretty distracting and intrusive.
Maybe you're way too easily distracted and should solve that issue.
Edit: Come on... life is full of distraction. When you go shopping do you shut your eyes in case you see "SALE AT PENNYS!!!", or do you just ignore things that don't interest you? Jeez
Those ads are usually not allowed on the networks they run on. They're often posed by affiliate's as the original companies have long since been blocked. Unfortunately finding the article on this is harder then finding a real teeth whitening product...
I don't know how friendly they are now, given Chrome and Google apparently declining to renew its payments to Mozilla that were a big chunk of Mozilla's budget.
> Confidence is good, because there's no understating the importance of the deal for Mozilla. The search deal with Google accounted for roughly $100 million of Mozilla's $123 million in sales for 2010. That's a whopping 84 percent.
The Googling I did, as well as your quote, seem to disagree with your assertion. You say that Google have apparently declined to renew the deal, while those two links say that we don't know, but (per your quote) it's likely that they have. The fact that I couldn't find a link which conclusively states that either party chose not to renew the deal is why I asked for a citation.
Gee, thanks for explaining what you wanted the cite for, the part of my comment that presupposed the most in-depth knowledge of the issues and so is the least likely for any random commenter to drop a snarky {{fact}} on.
That made it very easy for me to understand which claim you were questioning, and so either correct myself or provide further information.
That's exactly the kind of "useful content" that I think most users would be happy to see killed off by ad-blocking - companies that buy up domains which used to have actual content on them because their owners let them lapse and then stuff them full of ads.
When a domain doesn't exist I get redirected to Google search and can find something relevant there. Thanks to Sedo I get a page full of spam (or until the Adblock change, an emtpy page) instead. I'd call that intrusive.
If a domain doesn't exist, I don't end up on any site. In fact, for me it's natural to see either "Nope, doesn't exist" or ~something~, even if it's a squatter. Redirecting requests for non-existing domains would be far more distracting and insulting for me.
I understand that there's room for both and for discussion, but please understand that your use case is not 'the one'.
I think you misunderstood me: The redirect is done by my browser because I want it to be done. I could just as well set it to "not end up on any site" like you prefer.
My point was that domain squatting sucks. Both our expected outcomes (Google search, no page displayed) get replaced by some page full of ads for very vaguely related topics.
I am actually working in my free time on creating a database of such domain squatters and on better ways to combat them ;-)
173 comments
[ 3.0 ms ] story [ 266 ms ] thread>Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.
Part of me is extremely disappointed ABP made this change, but part of me knows there's got to be some compromise between absolutely no ads and annoying, intrusive ads. Not every website can offer a pay service. I'm happy they're making this change with small website owners in mind, and I'm also happy they're allowing users to turn off all ads by going in to settings.
If the majority of people with internet access preferred to pay directly for every website they use, advertising wouldn't exist. But they don't, so it does.
What about https://flattr.com/ ? It seems to be exactly, what you're looking for but haven't really taken off.
There is no answer to why advertising must exist aside from it being the best answer we have to a growing problem of who's going to pay for the Web. I'd rather have a few ads than fork out money on a package-basis a la cable channels.
Running a website costs money. Some people also want to make profit, but that's beside the point. Micropayment solutions at present are sadly lacking - especially for international audiences. Don't forget also that you and I are a technical audience; I know at first my mother thought that websites got a split of her ISP bill when she viewed their pages. So advertising bridges a lot of these gaps.
Instead it is a serious question about why some advertising must exist and be tolerated.
I don't believe anyone is saying that you must tolerate advertising :-)
On a serious note, this is a great move. I will finally install the plugin because I do believe advertising, if done right, keeps the internet free (as in beer).
Uh huh..
All that being said, I see this ending badly for ABP. It won't be long until someone creates a version that blocks all ads again by default.
This version will still be able to block all ads. By does it matter if it's by default?
Lots of people still have no clue about this company. How will new users perceive it moving forward?
Edit: just saw https://flattr.com/ linked below. The problem with their execution (unless they do this already and I missed it) is that they don't stick a flattr button on every site. They should do this, and if a site isn't registered with them alert the donating user of the fact. If the donating user cares enough to contact the site owner in question they can sign up and get their money, otherwise at the end of some period it goes back to the user.
Edit2: Ah, looks like they do have an unclaimed feature. Yay! Everyone who uses the excuse of allowing ads to support the site should use flattr and make a direct known contribution instead of an unknown one. https://flattr.com/unclaimed
Advertisers are noticing it too. And it will become a whac-a-mole game, in which advertisers will come up with creative ways to get around ADP or publishers will just block users with ADP enabled, or just setup a paywall.
We are indeed tired of intrusive advertising. But some websites are good citizens and shouldn't be punished for the mistakes of others. It wouldn't be in our long-term interest.
For example - Reddit is a good citizen. It only has an image in their right toolbar. Many times they just advertise for other reddits you might be interested in, which is also cool. I even clicked it a number of times.
So why punish websites like Reddit for the mistakes of others? We shouldn't. Reddit provides a valuable service too and the developers working on it need salaries too. And there are other websites like Reddit, also good citizens. It is in our interest to reward these websites - this way advertisers will start getting a clue.
The problem is that this 1% aren't evenly distributed -- some websites are inevitably going to have more Adblock users than others, and I wouldn't be surprised to find that some large sites (reddit?) are hitting 20%.
It's trivial to get around.
Being hostile to their users/customers doesn't seem to be working all that well for the music industry, and just adds to a general feeling of resentment. It is not clear that the result would be any different in another content industry.
I don't think you can compare to the music industry. Blocking all 'advertising', regardless of whether it's intrusive, useful, etc, is a stupid and naive move by adblock users. Not to mention bad for the free open internet. Thankfully though most people agree that blocking all advertising is not the way forward.
Sigh.
It seems pretty clear that in general redditors are anti-corporate and tautologous that the crowd at reddit would be different if ads had been there from the start.
Which is why I don't understand the "anti-corporate" attitude of redditors. I've seen few commercial ads on Reddit because they do a lot of self-promotion. They only have a single box in which ads happen. Those ads are also tasteful and relevant to the subreddits involved. Sometimes they are useful.
I understand being annoyed of ads, but blocking Reddit is a political statement. It's as if you're saying that you want all ads to be completely gone from the net. But seriously, the only general-purpose alternative that would work as a replacement are paywalls. I doubt many redditors have thought this through.
Which is why this move by the AdBlock+ developers surprises me - suddenoutburstofcommonsense (as Slashdot would put it).
One percent of whose users? That fails to account for the audiences of specific websites. If it's 1% for all browser users, I bet you that tech related websites are seeing much, much larger percentages.
Let's not pretend this is a "early adopter tech people know how to block ads, the masses will surely follow in time" thing. It's not.
You'd find similar massive disconnects if you asked who has a TV, who loves "Transformers" movies, and so on.
I'm not saying every tech people uses it, of course (I don't), but without data I think the existence of a strong correlation between the two is a fair assumption.
AdBlock filters and censors content. Personally, that's why I don't use it. I don't want to see a censored internet, I want to see it as it was intended to be seen. If that means I get pissed with a website doing intrusive advertising and never go back there, then that's a good thing, as it's good feedback for that website. There is more than enough choice on the internet which means I will go to websites that play nice.
Adblock usage has been around 1% for the last few years, so I don't see any sign it'll increase.
</rant>
I'm especially dubious of the 50% figure.
That is actually a REALLY good idea - serve up smaller, low resolution content and let me easily BUY the higher resolution content (as a download, not some kind of time-limited thing) via a micropayment scheme.
That sounds better than an ad-supported model to me. However, I disagree with the idea that webmasters will "win" this battle - filtering proxies will just get more prevalent, smarter and easier for the average user to install and run. All my LANs already use Privoxy and I'm toying with enforcing it via Group Policy / WPAD / PAC.
The distinction between ads and content is one that is ridiculously easy to close if needed.
The only reason that adblock works on a good number of adverts is that they're usually served from an external source. If you serve them from exactly the same place the content is coming from, and make no distinction between the two, then filtering becomes more problematic.
I've never used AdBlock despite being aware of it from the start because I've always felt it breaks the economics of the web. If it becomes a tool to weed out the bad apples while not punishing the rest, I'll actually start using it.
I wonder how to get on that list.
! Text-based search ads on suche.netzwelt.de ! Static image ads on t3n.de ! Text ads with small static images on focus.de ! Text ads on Sedo parking domains
In other words, they're not whitelisting Google or any other major web sites, so the vast majority of people won't notice, even with the white list turned on.
It works. I have no complaints at all. If I ever want to block those ads, I can just check a checkbox.
If AdBlock Plus also offered a choice when installed (I don't know if it does now), it would not be an issue at all. If they instead hide the option away, a lot of nontechnical--and probably some technical--people will be confused about why the behavior changed.
I think that the ultimate quality of the change depends on exactly how they handle the UX behind.
As for the intent and general idea, I support it entirely. As others have said, I do not hate all ads, just annoying, distracting, loud, obnoxious and sometimes vulgar ads which some websites employ.
On one hand I do want to support sites that I like and I know that for many this occurs through advertising.
On the other hand, I am honestly confused by what the web looks like with ads. Its been so long since the very first thing I did on any new computer, vm, or even non-technically inclined friend's machine wasn't to install ad block.
In many cases this wasn't really to not see the ads, but rather to make things appear where I'm used to seeing them. While I probably wouldn't find the "non-intrusive" ads themselves annoying. What I would find annoying is that the removal of the ads in many cases changes the layout of the page. All of a sudden what used to be the top right "module" maybe with recent posts or something is now the middle right module with an ad above it. Or even worse, some div that i'm used to seeing 'above the fold' now requires scrolling to see. All of a sudden my intuition and learned behavior for the interface has changed.
In no way trying to say my view point is 'correct', completely rational or that I'm the best 'web user' for dealing with it the way I have, but rather simply pointing out a contingent impact on the change from my perspective.
Basic sanity determines where things should appear on the page. Ads, by definition, try to draw your attention from useful content. If they provided the content you wanted, we wouldn't call them ads.
And these are actually welcome! I click through, check their prices, and sometimes in the course of doing so I find good deals on other related products (business cards, shipping materials, etc.) How else would I know where to find some of these things?
I'm not saying that all ads are good, but that I sometimes benefit from companies advertising to me for services which I am actively looking to purchase. Sometimes, when I don't hit an exact search query, ads are indeed content I want!
Regarding companies who can do small-run circuit board fabrication, I highly recommend Screaming Circuits: http://www.screamingcircuits.com/ . They do both fabrication and assembly. Also check out Sunstone: http://www.sunstone.com/
Also I'm a little confused by the talk of "making small websites unsustainable". Do ads really make small websites sustainable, or is the mention of "small websites" just an applause light?
My company runs a few content sites that are primarily monetised through advertising. They're not small as in "some guy updating them in his free time", but they're small as in a few paid members of the editorial team, a few million pages a month. For us, yes, advertising is the difference between us being a profitable company and us not being a company at all.
That said, a.) we are doing OK before this adblock change and b.) our adverts don't fit what are being defined as "acceptable" here. We do make sure we never get too obtrusive, we don't do automatic playing videos, we don't do roadblocks, we don't do anything with sound, we don't do anything that covers content or expands when you mouseover... but some of the banners we serve are flash with basic animations. We, and the majority of our users, are happy that this is a good way to advertise without letting it become an annoyance, but we wouldn't make it onto ABP's whitelist.
I also have a few entries in my /etc/hosts ...
Google ads was simply responding too slowly. Too many pages were not rendering correctly or at all, pending a response from them. That's probably the fault of web authors not embedding the Google ads correctly. But not to worry. Now I just see error IFrames.As for the others, the damned double-underscore spam links were getting to be just too annoying while reading text — especially the ones that would react to mouseovers.
That's a rather unfair assumption.
And here there'll actually be extra revenue at stake, so there is more incentive
EDIT 2:
I did read the article and I know it is an option but making viewing ads of any kind opt in vs opt out is (imho) dubious. When the user installs an extension called ad-BLOCK plus, explicitly to block adds, just block them by default dammit and let any users who want to, opt out selectively.
I also don't want a situation where a user has to opt out with every upgrade and so on. Nutshell, I don't trust the devs anymore,who seem to be selling out the users.
I don't know much about ad networks or javascript so on Hacker News I am asking for alternatives, from those who are experts. Why the downvotes? wtf?
And I think both extensions are open source so somebody could just fork it.
Are you stupid? Nobody wants this!
The results of our user survey say something different. Only 25% of the Adblock Plus users seem to be strictly against any advertising. They will disable this feature and that's fine. The other users replied that they would accept some kinds of advertising to help websites. Some users are even asking for a way to enable Adblock Plus on some websites only.
https://adblockplus.org/en/acceptable-ads
That page is the real article, linked from the first paragraph of the submitted article, which is more like a changelog.
Please also note that Wladimir has been talking about this for years and didn't suddenly get this into his head. From a 2009 post:
As I stated many times before, my goal with Adblock Plus isn’t to destroy the advertising industry. ... So the idea is to give control back to the users by allowing them to block annoying ads. Since the non-intrusive ads would be blocked less often it would encourage webmasters to use such ads, balance restored.
http://adblockplus.org/blog/an-approach-to-fair-ad-blocking
edit: This comment wasn't supposed to come over as rude, but given the downvotes and rereading it, I guess it probably does. Apologies.
(and yes, i'm aware that this comment adds just as little or less to the discussion as its parent does.)
I'd actually use a blacklisting mode for ABP where I could use the regular lists, but only for selected websites.
In return for some sort of consideration and a pledge to only provide "acceptable" advertising, Wladmir will unblock your ads by default in AdBlock Plus:
> We have agreements with some websites and advertisers that only advertising matching our criteria will be used, their ads will be unblocked then. We hope to grow our list significantly over time.
Given that selling advertisements runs entirely contrary to the purpose of "Adblock", and that Wladimir's incentives are now inversely aligned with the user's incentives, I imagine we're going to see the same descent into increasingly obtrusive advertising that you almost always see once an organization heads down this path.
In fact, as a result of this article I've just installed AdBlock Plus for the first time since it now does, by default, exactly what I've always wanted in a blocking tool - and I appreciate as a feature the fact that it required exactly zero configuration to do so.
That aside, I wish to address the "free content" dichotomy (either we accept ads, or we lose free content ).
First of all, the content is not free; there are both tangible and intangible costs to you; advertising is funded through higher prices on the products we buy, and there are the intangible costs to being inundated with ads.
Second, advertising is surely not the only viable model. If adblocking were to actually succeed in undermining the web advertising industry, it would also provide impetus for the development of low-resistance web payment mechanisms, similar to the app stores and in-app purchasing that have revolutionized content purchasing on mobile devices.
In other words: 100% blocking of advertisements would not lead to the loss of "free" (but not really free) content, it would merely lead to the establishment of a more direct and efficient mechanism for funding that content.
First of all: You can opt out of that feature with minor hassle. I usually don't like opt-in by default features, but here he has a point, imo.
Now - if you opt out, where is your problem with the change? If he would break future versions of AdBlock to force ads on you, someone would step up and make sure that there's an AdBlockBlock plugin.
Are you, by chance, using applications on the mobile OS of your choice that displays ad to gain revenue?
Whether that results in Adblock plus plus or not isn't something I tried to address, though the eventuality seems likely.
> Are you, by chance, using applications on the mobile OS of your choice that displays ad to gain revenue?
No. Few apps of any quality push ads, as they're incredibly detrimental to the UX on such a small screen device.
Now it's fine to be critical and to dislike that change, but I considered your 'he takes money (according to another subthread that's planned but not the case just yet) and that will lead to more and more ads being "okay"' too - simple.
Mobile apps w/ ads: Angry Birds on Android?
Well, the fact that he plans to financially benefit from displaying advertisements (or allowing them to be displayed) is key to understanding the alignment of his incentives: money for ads, insofar as his userbase will put up with it.
> Mobile apps w/ ads: Angry Birds on Android?
Haven't played it; I'd assumed it was a paid game. It's 99 cents on iOS. Unclear why it's free on Android.
* 43% (agree) to 70% (somewhat agree) believe ABP should block more ads
* 54% (important) to 82% (somewhat important) use ABP because they care about privacy. Yet they do not require the whitelisted parties to have "Do Not Track" support because they "are not yet in a position to enforce that requirement"--of course they wouldn't because the first thing they whitelisted are Google Ads which will never support "Do Not Track".
* his assertion that it needs to be default because the majority of users "never change any settings" is simply false: 63% of users already sometimes disable ABP all by theirselves on a website, 56% manage their filter preferences, 63% change the blockable items list and 60% adds or removes filter subscriptions.
Really, I think it's absolutely awesome that a software developer holds a survey to find out which way future development of an open-source project should go, but he might just as well saved himself the trouble if he's just going to ignore the data he doesn't agree with.
Finally, the result that "only 25% of the Adblock Plus users seem to be strictly against any advertising" is mentioned nowhere in either of the three posts about this survey. So there's no way to tell what question(s) this number is based on, what the alternative answers were or whether these other 75% of people consider SEDO domainsquatting ads "acceptable" or not.
Finally there's Wladimir Palant repeatedly asserting he doesn't actually have any experience conducting surveys, as evidenced by the lack of methodology (while taking a rather negative defensive heels-in-the-sand position towards anyone who questions him, or comments on the survey), and especially the nearly unreadable pie and stacked bar charts (only the two worst choices for pretty much any kind of data visualisation and they make Edward Tufte cry). And then there's the "mysterious" case of the non-English users that got a translated survey selecting the "I don't know/What is this?" option much more often! Gee ..
Make a sane ad system, where ads are proxied through the same webserver as the remainder of the page, and I would have no problems with activating them.
This will just impact those people who had it installed for them, and who happen to update. I doubt that will be the saviour of many small sites - if adblock plus was killing them in the first place that is.
This is about money.
And finally, I do think ads are evil because done wrongly - spammed. (Even thus the decision is right, because I also accept that our society works like that and DNT needs to be respected.)
I do not recall ANY ads that brought true value on the Net to my purchasing needs.
They're bad.
Examplification: I browse review for the latest phone. It looks cool. If ads aren't blocked, I get hundred of "buy this phone here and there" "get cables for the phone" yada yada and some random totally unrelated ads.
I don't care for any of those. Why? Because If I wanna buy the phone, accessories, or related stuff I'm not just going to click on the first link and click buy. That's dumb.
I'm going to go to a price checker online, and decide which one has the best price/shipping/quality/rating/etc ratio!
So instead, if the ads would link me to that, and refer the review site if I do buy, I'd be much happier.
Of course I realize this cannot be because, the comparison site would be corrupted eventually, as we're talking big amount of moneys here.
My 2cts as usual. ;-)
I disagree. This is the cowardly and helpless solution to the problem: When in doubt, throw Yet Another Dialog or installation wizard page in the user's face.
Programs should confidently do Something Sensible by default, and instead let the 25% who want something different be able to easily change it.
Less choices makes more happy: http://en.wikipedia.org/wiki/The_Paradox_of_Choice:_Why_More...
If I am installing Ad Block, I quite naturally expect it - surprise! - to block things. It is double more so if I am already running the AdBlock and just going through an upgrade. So for all intents and purposes the Sensible Thing to do is to opt users out by default from this new feature. This however would provide zero traction to the feature as it needs an exposure. Now, do tell me how the hell one would let discerning users know and opt-in without throwing yet another dialog at them?
> Huh? Cowardly? Are you serious?
Yes, if the developer knows at least 75% of the user base needs and wants A, but still gives the choice between A and B, it is just because he is afraid of dealing with the noisy minority afterwards.
> If I am installing Ad Block, I quite naturally expect it - surprise! - to block things.
And it does block things. Whether it blocks all the things, blacklisted things, non-whitelisted things or whatever is another discussion.
> It is double more so if I am already running the AdBlock and just going through an upgrade.
A completely valid concern. The behavior of an existing product should not change during an upgrade.
> So for all intents and purposes the Sensible Thing to do is to opt users out by default from this new feature.
No, that would be an Insensible Thing, because 75% of users want the other thing.
> Now, do tell me how the hell one would let discerning users know and opt-in without throwing yet another dialog at them?
There's nothing to opt-in to, because the partial block isn't a "feature". It's now the core functionality of AdBlock.
The Hell A) The Block Everything feature could be available in happy colors in the first page of the options.
The Hell B) The AdBlock plugin blurb could say "The entire purpose of AdBlock is to block the "bad" ads [feasability of deciding badness is another discussion]. If you want to block all ads, consider installing NameOfTheAdBlockFork instead."
https://easylist-downloads.adblockplus.org/exceptionrules.tx...
Please slap me with proof that I'm wrong, I so wish to be wrong.
Google's text ads certainly aren't intrusive.
But still I stand by previous comment, it needs to be said and from his blog entry and reply to inquiry in the comments section, the collaboration between him and ad providers is clearly implied and if true, conflict of interests is a glaring problem.
An ad for a local garage? Fine. But I would class "Mom discovers new TEETH WHITENING solution! Don't listen to your DENTIST! CLICK HERE TODAY!" to be pretty distracting and intrusive.
Edit: Come on... life is full of distraction. When you go shopping do you shut your eyes in case you see "SALE AT PENNYS!!!", or do you just ignore things that don't interest you? Jeez
> Confidence is good, because there's no understating the importance of the deal for Mozilla. The search deal with Google accounted for roughly $100 million of Mozilla's $123 million in sales for 2010. That's a whopping 84 percent.
That made it very easy for me to understand which claim you were questioning, and so either correct myself or provide further information.
Sedo may be a crappy company, but their ads are not intrusive (no popunders, no auto-play videos).
If a domain doesn't exist, I don't end up on any site. In fact, for me it's natural to see either "Nope, doesn't exist" or ~something~, even if it's a squatter. Redirecting requests for non-existing domains would be far more distracting and insulting for me.
I understand that there's room for both and for discussion, but please understand that your use case is not 'the one'.
My point was that domain squatting sucks. Both our expected outcomes (Google search, no page displayed) get replaced by some page full of ads for very vaguely related topics.
I am actually working in my free time on creating a database of such domain squatters and on better ways to combat them ;-)