The article is typical vomitus from today's partisan infants masquerading as journalists.
To think that Musk can do any worse than a gaggle of self-important c-suites with nanny complexes is laughable. Twitter has been hemorrhaging money. The company was poorly managed and only posted profits for 2 out of the last 10 years losing billions of dollars. They are way over-staffed, infected with ideology, and toxic to the point of contempt for all who do not share their world-view. That's unhealthy, and in the context of a free & open platform, a terminal trajectory.
Obviously the acquisition is a risky play, but that's the point. No risk. No reward. And risk-taking is not out of character for Musk, or any entrepreneur like him.
It is also Musk's money and all the risk is on him. Who cares what he does with it? ...unless you were happy with the level of censorship and control (power) that the self-important c-suite activists spun up, then I can understand why the author is so frazzled.
The author's fourth paragraph is telling and reveals much about his state of mind. It is long on assumption, seen through a dirty lens of unconscious incompetence.
I may bookmark the article, because should Musk succeed, which is likely given his unique brand of leadership, it will be the "funniest thing that’s ever happened."
And if Musk fails, and twitter is forced to shutdown, then the world sheds one of the most contentious online cesspools to have ever existed.
Twitter-as-machine is a sick device designed to ram ideologically opposed and volatile people together to generate engagement. That part is a cess-pool. Twitter-as-community, the flowers that grow in the cracks in the pavement, where people organically find each other, make friends, share memes and art, is something else. It seems a shame that we must have both or neither.
Twitter is and for a long while has been the main marketing and advertising channel for all of Elon's companies -- Tesla, SpaceX, the Boring Company, Neuralink, OpenAI, etc.
Instead of spending billions on flashy TV ads, magazine spreads, and the like, Elon has been announcing and promoting every new product and service offered by his companies by posting genuinely interesting comments about it to his 100+ million subscribers on Twitter -- many of whom would retweet his posts and, having large numbers of followers themselves, would quickly reach what may be billions of people worldwide. Few CEOs or companies have such instant global reach.
Now Elon controls the main marketing and advertising channel for all his companies. Few CEOs or companies control their main marketing and advertising channels.
What will Elon do? I'd expect he will want (1) to cut down operating losses by as much as possible, and (2) to maintain or increase Twitter's subscriber base.
In the meantime, from his perspective, any operating losses at Twitter will be money spent on marketing & advertising, in all but name.
3 comments
[ 3.5 ms ] story [ 20.6 ms ] threadTo think that Musk can do any worse than a gaggle of self-important c-suites with nanny complexes is laughable. Twitter has been hemorrhaging money. The company was poorly managed and only posted profits for 2 out of the last 10 years losing billions of dollars. They are way over-staffed, infected with ideology, and toxic to the point of contempt for all who do not share their world-view. That's unhealthy, and in the context of a free & open platform, a terminal trajectory.
Obviously the acquisition is a risky play, but that's the point. No risk. No reward. And risk-taking is not out of character for Musk, or any entrepreneur like him.
It is also Musk's money and all the risk is on him. Who cares what he does with it? ...unless you were happy with the level of censorship and control (power) that the self-important c-suite activists spun up, then I can understand why the author is so frazzled.
The author's fourth paragraph is telling and reveals much about his state of mind. It is long on assumption, seen through a dirty lens of unconscious incompetence.
I may bookmark the article, because should Musk succeed, which is likely given his unique brand of leadership, it will be the "funniest thing that’s ever happened."
And if Musk fails, and twitter is forced to shutdown, then the world sheds one of the most contentious online cesspools to have ever existed.
Instead of spending billions on flashy TV ads, magazine spreads, and the like, Elon has been announcing and promoting every new product and service offered by his companies by posting genuinely interesting comments about it to his 100+ million subscribers on Twitter -- many of whom would retweet his posts and, having large numbers of followers themselves, would quickly reach what may be billions of people worldwide. Few CEOs or companies have such instant global reach.
Now Elon controls the main marketing and advertising channel for all his companies. Few CEOs or companies control their main marketing and advertising channels.
What will Elon do? I'd expect he will want (1) to cut down operating losses by as much as possible, and (2) to maintain or increase Twitter's subscriber base.
In the meantime, from his perspective, any operating losses at Twitter will be money spent on marketing & advertising, in all but name.