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My gut says this is 90+% driven by FOMO, rather than any compelling business case for the metaverse.
No it's not. This is Facebook PR.
I don't get the feeling you read the article.
It occurred to me that I have opinions on Metaverse and I don't actually have much concrete information about it. The handful of screenshots I've seen look curiously similar to Second Life, so I decided to do a look around Youtube and had a really hard time finding any footage that wasn't snide and snarky commentary or naive news stories that conflate footage of Roblox with Metaverse. I read articles about it but somehow the actual thing itself feels like an imaginary bogeyman that exists purely for internet personalities to dunk on.

What I'm asking is does anyone have a decent unbiased video overview of the platform? Something that shows off its best side? I'd like to be able to see it as more than just a re-launch of Second Life.

In my person experience it is comparable but worse than VRChat, the current de-facto vr social whatever program (that recently pissed off its userbase by pushing EasyAntiCheat on pc). On Horizon there seems to be significantly less user-generated content. In my option it lacks relatively any whimsy or "native" community, it just feels a bit empty and sterile. The people that did use it did so either because it's more tame and pg relative to VRChat or because they didn't know Horizon Worlds had competitors. Honestly there just isn't much there.

The tech itself works fine but I wasn't having as much fun, the atmosphere felt like an airport lobby.

I wonder what you really get when you put down money for this. Vicinity to the spawn point? Marketers are paying to get eyeballs after all. But how do they expect Meta to redirect eyeballs to them when Meta or their sucessor can also just open up another plot? You may be downtown today, but not tomorrow. And now your virtual mortgage is underwater.