Ask HN: Why did Google keep Waze around after their acquisition? 3 points by itsarnavb 3y ago ↗ HN Why not just absorb it into Google maps?
[–] pelagic_sky 3y ago ↗ The original post from the ex CEO of Waze is gone. But I found a news article covering it. https://www.timesofisrael.com/waze-ceo-noam-bardin-explains-...Basically, it was a branded product and had active user base. Part of the acquisition was to give them autonomy to continue Waze as it was.
[–] graymatters 3y ago ↗ Common practice - purchase a better competitor and then let it slowly die from lack of oxygen.
2 comments
[ 85.2 ms ] story [ 21.8 ms ] threadBasically, it was a branded product and had active user base. Part of the acquisition was to give them autonomy to continue Waze as it was.