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We pivoted in March, put our initial product in the trash, and re-shipped a new product in 3 months, and now have users in production. We also convinced CTOs from series C companies with millions of users to choose us over incumbents.

We made a lot of mistakes when shipping our initial product, typical symptoms were:

- Too many things under a single feature

- A feature from a competitor is discovered while our own feature is developed. The specification is changed to adjust the product positioning, while the engineers sit still

- Engineers uncover unexpected challenges during the delivery and the spec needs to be rewritten

- The initial goal is re-adapted and reduced

Since then, we’ve spent time perfecting our product delivery framework and went much faster this time.

We open sourced it here: https://www.getlago.com/blog/how-we-ship-fast-our-framework

With the templates for each step: roadmap, scoping, specification, tech dive-in, delivery cockpit