> We felt there is a risk our advertising would appear next to the wrong messages.
A totally reasonable concern when it comes down to it. Advertisers are not meant to be your partner in saying any old thing you want. Especially if it's a "hold my beer" free speech burn-in test moment.
And it's a problem that seems very solvable, especially with a multifaceted approach.
If this helps Elon get out of the self-consideration zone for his own subjective speech passions/desires (which is what this is really about), and actively discussing solutions with advertisers, all the better for everybody...maybe they could even afford to pause some layoffs
It certainly appears that the purchase has been horribly mismanaged - I say this as someone who generally likes the idea of Musk buying it.
That said (the "cue the fanboys" troll below called it I guess), I like the idea of a platform like this not being beholden to advertisers. A platform that's making choices to appease a squeamish advertiser is basically bad for everyone but that advertiser. This pull-out seems like it's just silly virtue signaling, but to the extent it's not, I'm happy to see Twitter being editorially independent. Hopefully it won't completely destroy them. And if it does, we can always look forward to the Mattel-Mars Bar quick energy chocobot hour
Are we still pretending that Elon bought this for some kind of mission instead of a thiel, sachs, musk venture of delivering a highly tuned propaganda platform to the GOP for 2024 in the misguided estimation that this will put them into the inner circle of power ?
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[ 3.8 ms ] story [ 36.1 ms ] thread> We felt there is a risk our advertising would appear next to the wrong messages.
A totally reasonable concern when it comes down to it. Advertisers are not meant to be your partner in saying any old thing you want. Especially if it's a "hold my beer" free speech burn-in test moment.
And it's a problem that seems very solvable, especially with a multifaceted approach.
If this helps Elon get out of the self-consideration zone for his own subjective speech passions/desires (which is what this is really about), and actively discussing solutions with advertisers, all the better for everybody...maybe they could even afford to pause some layoffs
That said (the "cue the fanboys" troll below called it I guess), I like the idea of a platform like this not being beholden to advertisers. A platform that's making choices to appease a squeamish advertiser is basically bad for everyone but that advertiser. This pull-out seems like it's just silly virtue signaling, but to the extent it's not, I'm happy to see Twitter being editorially independent. Hopefully it won't completely destroy them. And if it does, we can always look forward to the Mattel-Mars Bar quick energy chocobot hour