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Social media is dead, long live social media.
Only billions of people using social media to interact with each other. But since there's a downturn you get to write an article with a clickbait title.
> clickbait title

TFA is about how the "social" part of social media is dying and being replaced with broadcast media (content creators on YT, Twitch, TikTok).

Is even the social part dying though?
And Vice is still alive? That's half-victory at best...
That's not true. Vice told me social media companies are monopolies that are immune for economic and competitive pressures, and need to be broken up by the government.