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"It has been speculated that the message was computer generated, with the text to promote its cheesy chicken being automatically connected to current anniversaries and events to stimulate sales."
Yeah ok that's exactly what it looks like, automatically sending out notifications with local holidays as the title: https://images.app.goo.gl/1hQR3gpy9wcCdsKT8

I do wonder where they pull them from tough. I searched for the exact wording of the holiday and figured it would pop up in a Wikipedia "List of Holidays in Germany" or something, but it doesn't seem to be in any public list.

Google calenfar includes this sort of information
How can you play so fast and loose with the eyeballs of thousands of your most valuable customers?