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At some point, folks at Twitter will realize that either they need to get mostly line with the owner's goals or, if they find that repugnant, to seek employment elsewhere.
at some point folks at twitter will realize that only masochists who enjoy having their reputation ruined by their boss in public are welcome at the company
The "suck it or flee" dilemma, tricky one.
IMO it's short-sighted to think those are the only two options.

Someone who finds it repugnant could:

1) Try to unionize, and hope for either a more effective bargaining position, or cause the owner to spend even more time on anti-union efforts and risk possible NLRB involvement.

2) Convince the owner to change his mind. This doesn't need to be direct; could leak internal information with the goal of influencing change through public reaction.

3) Not be so dedicated to getting the job done. If the wages and benefits decrease, then adjust the labor to match.

4) Sabotage from within. For classic examples, see the old OSS "Simple Sabotage Field Manual", section "General Interference with Organizations and Production". https://en.wikisource.org/wiki/Simple_Sabotage_Field_Manual/...

2) is a potentially viable endeavor -- though airing dirty laundry or being accusatory and combative are unlikely to be winning strategies.

4) is likely to result in termination. As is 3), really, though you can maybe milk it a long while.

I included 3) and 4) because I don't regard being fired as quite the same as "seek employment elsewhere".
In his less than a month ownership of twitter. Musk really has managed to bring back the old 1990's forum vibe. It's like twitter is a subreddit and musk is the sole admin on a powertrip.

I'm not saying it's a bad thing, it' just incredibly entertaining from the cheap seats at the moment.

Reminds me of the movie "the money pit"..

He jumped on a sinking ship and now he's falling back on the way things work in an manufacturing company.

He wants everyone in the office.. That's where he'd lose me. I get way more done in my home office.