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UK thinking...

Any of these systems aimed at mothers? OK Fathers as well, but getting to Mum is the most direct channel for children under 12/13.

https://www.education.gov.uk/publications/standard/Childrena...

Then the next thing is to approach teachers directly over the heads of the management. See

http://www.tes.co.uk/teaching-resources

for a large publisher's approach,

http://www.skillsworkshop.org/

for a teacher's own initiative (and one that won a UK award).

Finally, where is the mobile content? If you want to reach teenagers directly, you need to be planning for a 320 by 240 display and its got to be free.