He’s working on a business version of Twitter Blue right? Would that sell itself, or would he replace advertising sales people with subscription sales people. Presumably the business version isn’t $8/month.
I haven't heard anything about that, but it seems wild to me if he really thought $8/month subscriptions could replace advertising. That seems like something even someone with 0 attention span could think through and see it won't work.
Twitter revenue was over 5* billion last year. With subscription they can make $5* billion... if ~50* million people subscribe all year. I realize cutting costs is a huge part of his plan but it would be very surprising if 1/100th of that number paid up.
5 billion right? Not 50 billion? So 50 million users, I would also be surprised if a small percentage of that number signed up, but technically nothing I said was untrue :-)
Which is outright impossible. Twitter's last earnings report [1] reported a mDAU of 237.8 million. To hit $50B in subscriptions, they'd have to more than double the number of users active on on the site, then get all of them to subscribe. Which isn't happening -- even getting 10% of current mDAUs to convert to paying users would take a miracle.
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[ 3.3 ms ] story [ 27.1 ms ] threadEdit: off by 10x. Still crazy.
Which is outright impossible. Twitter's last earnings report [1] reported a mDAU of 237.8 million. To hit $50B in subscriptions, they'd have to more than double the number of users active on on the site, then get all of them to subscribe. Which isn't happening -- even getting 10% of current mDAUs to convert to paying users would take a miracle.
[1]: https://s22.q4cdn.com/826641620/files/doc_financials/2022/q2...