Show HN: Amazon Seller sent me a postcard asking me to leave a 5-star review (i.imgur.com)
Wanted to jump in and throw this here since this is about the first time I've been reached out to by an Amazon seller by mail, directly asking me to leave a 5-star review in exchange for a $20 gift card.
With an already struggling E-commerce market, it's quite strange to see the lengths sellers are going to, to buy 5-star reviews from buyers. I am considering reporting this to Amazon, however wanted to run this by you guys and hear similar stories from you!
Here is the card I received: https://i.imgur.com/9ARMZdI.png
17 comments
[ 0.26 ms ] story [ 41.6 ms ] threadThis looks like the next step in that rewards progression though.
They’re stuck between a rock and a hard place.
Amazon has high standards for seller ratings based on reviews. The proportion of unsatisfied customers leaving negative reviews is exponentially higher than those satisfied leaving positive ones.
They’re doing their best to feed themselves.
When I've followed up, they told me it's actually against the rules to call sellers out for this behavior - your reviews can't mention "promotional materials", even if they came IN THE BOX of what you purchase.
For example, I bought a squeegee the other day and it works just fine so if somebody offered me $20 to write a 5 star review I’d probably do it (It would read “Good squeegee, works as advertised”).
Now if the people that sold me an incomplete lockpicking kit asked for a 5 star review I’d tell them to fuck off.
Everyone knows everyone wants 5 stars. Provided they agree to submit a review they will put 5 stars if everything is great. And in case they are unsatisfied they won't put 5 stars no matter how you nag them anyway.
Some of these scams are completely fixable by system policy (the "build up reviews on product A, then swap the listing to sell product B instead" phenomenon, bad curation of poorly related products sharing a review pool) and some are definitely fixable with a moderator's banhammer. But if they continue to let the system rot, eventually customers will stop trusting the reviews entirely.
Of course, it's not like they seem too concerned with product quality and consumer trust anymore.