Ask HN: What buzzword do you hate the most?

3 points by owenpalmer ↗ HN

9 comments

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The use of the word "incredible" other than to mean "not credible".

E.g. "The incredible hulk" is OK because it is not credible that somebody turns into a 7 foot high green monster when they get mad.

"thought leadership" is definitely up there.
The worst ones are when people invent a word when there's already a really really common word that they definitely know about, that means the same thing.

Every day in my current job I hear people saying things like "it's a big ask" and "what learnings can we get from that?" and I just want to blurt out LEARNINGS? DO YOU REALIZE YOU SOUND LIKE ONE OF THE TROLLS FROM THE HOBBIT?

Is it too much of an askings for people to learninate.

Why to derive a new noun from the verb when there is the already perfect noun for that?

To the countrary noun-to-verb conversions makes much more sense.

I think it's a problem in English, where you can convert verb to noun and back to verb and back to noun, etc. etc.

  to learn (v) -> [I'm] learning (v) -> learnings (n)

  google (n) -> google [it] (v) -> [I'm] googling (v) -> [the process of] googling (n)
Branding working together as “co-creation”