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I assume this is because they bundle their streaming service with Amazon Prime? I use it maybe once a year compared to considerably more often for Netflix.
Indeed, but with Prime going down the toilet, this might not last.
Is there some new way Prime is "going down the toilet" as opposed to Amazon's retail arm in general?
Some people still report that they get Prime deliveries in 2 days or less but many people believe AMZN is no longer offering this to their ZIP code.
I not only believe this, I have been led to believe this by Amazon itself. It's not possible to get free 2 day shipping here any more, things typically take a week or more.
It also seems to have to do with Netflix subscriber loss. Netflix tries to target a more left-wing, "woke" younger audience, and while that works for most tech companies Amazon has targeted sports and older demographics, which seems to be the larger market in the world of TV. Netflix has been bleeding US subscribers for a while while Amazon is growing
They have been essentially flat in the 73-74MM range since COVID started. Peak 75MM about a year ago. They announced the price hike to $15-20/mo about that time and slid down to 73MM again. Revenue was still up despite the price increase. https://www.statista.com/statistics/250937/quarterly-number-...

No comment on the woke theory. I just don’t see it in the numbers.

Every time I buy something on Amazon (not often) it uses the most convoluted dark patterns to trick me into subscribing to Prime and has succeeded more than once to enroll me in the free trial. It puts me off using Amazon. They need a "I am not interested in Prime" setting to make shopping bearable.
Maybe calling your customers bigots when they don’t like your content isn’t a great idea.