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Ask HN: What are the KPIs a startup should focus on and what priority?

1 points by x3c ↗ HN
This is a very general question, but I'd like to especially focus on the key performance indicators (KPIs) for e-commerce startups. Once an e-commerce startup gains a decent amount of traction, what macro level statistics should the founder religiously focus on? I'll list the questions I want answered from these KPIs:

  Site Popularity

  Customer acquisition cost and channels

  Performance of online marketing and online social media campaigns

  Customer satisfaction

  Customer engagement level.
Also, bonus question: What KPIs do App developers/Social network sites/SaaS startups focus on?

1 comment

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x3c
The first think I did was learning advanced features of google analytics. It captures a lot of data regarding sales and marketing. But I want a holistic view of all indicators and figure out what data is important and what is the best way to capture and monitor that data.