There are some users who like to consolidate their tools. It’s super flexible from what I’ve seen (not a user), so that you can replace Notion, Linear, and may be a few other tools. I found it too complex and hard to get a grasp without hours of training.
Asana has #2 and #3 but is less integrated (#1). Microsoft is slightly less integrated (#2) and has a slightly less "New generation" feel (#2). And so on...
It is the three points when taken in tandem that could explain it IMO
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[ 4.9 ms ] story [ 17.0 ms ] thread1- The level and speed of integrations
2- The "New generation" feel (UX/UI)
3- The large investment (Half a billion)
Asana has #2 and #3 but is less integrated (#1). Microsoft is slightly less integrated (#2) and has a slightly less "New generation" feel (#2). And so on...
It is the three points when taken in tandem that could explain it IMO