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I wouldn't be surprised if discrete GPUs are a shrinking market; the integrated cards are pretty good these days, even for "casual gaming", and many more people have "only" a laptop. I haven't had a discrete GPU for about 10 years anyway.

Except, of course, for crypto mining. Now a significant chunk of that fallen away with Ethereum proof-of-stake...

I am building a new machines and wound up getting a 4080 card because you can’t get a 4090 with a less than 50% markup.

This is not a situation of GPUs going unsold, it is they are making a small number, pricing them high, and still running out. There is a certain demand at that price but it is not mass market.

Note another market (still small) is people who are developing AI applications.

AMD really dropped the ball with this generation. People aren’t very interested in budget alternatives that cost $1,000. The price is too high for those constrained and the trade off to high for those that don’t and can manage to get the 4090. They couldn’t even win out on the “don’t have a high profile launch hardware issue that ultimately gets pinned on you” card which I would never have predicted at the start of the 4000 launch.

Maybe the lower end of the lineup will fair better if they are able to price it attractively and keep supply going.