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A blast from the past. DAK made every item sound exciting. You would carry the most recent catalog around with you until the next one arrived. Sometimes ordering and many, many times on the cusp of ordering because of the infectious sales pitch.

It was the perfect segue into adulthood for those of us who grew up as kids with the 'Johnson Smith Catalog' : https://archive.org/details/JohnsonSmithsFunCatalog7921979

Good article about DAK (from 2009): https://ascii.textfiles.com/archives/1984