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What if Amazon is just an online bookstore? What if Apple is just a computer company? What if Google is just a search engine?

I didn't make it past the paywall, but I think this is a pretty silly argument. Yes, the stock might even drop another 50% between now and the bottom of the recession as margins fall to keep demand level. No, the company is going to be just fine. They'll be making huge software-style margins on FSD in 2024 and beyond. FSD has been the better part of a decade in the making, and it runs on every Tesla made since 2019. That's a lot of cars! Hundreds of thousands of people have it, and while it definitely isn't complete yet, they're a heck of a lot closer. My sources are my friends that use FSD in their own cars every day.

The really cool thing about FSD is that the same software is going to take Tesla into whole new markets with the Tesla Bot in a few years. This isn't worth anything to Wall Street right now, but it sure will be in 2027.

> What if Amazon is just an online bookstore?

Then it’s worth substantially less than it trades for. (Also, it should lay off most of its staff, cut the remainder’s pay, and overhaul its business model.)

Amazon isn’t just a bookstore. That is the article’s point.

> isn't worth anything to Wall Street right now

It’s worth everything to Wall Street, to the degree massive uptake numbers are already priced in.

> They'll be making huge software-style margins on FSD in 2024 and beyond.

I think other companies might come close. They might not have Tesla style "FSD", but coming close in terms of highway only, slow speed only, might be enough to make Tesla a "car company".

Mercedes has already started its approval for L3 self-driving in the US, where they would assume liability. A lot of other cars have a subset of "Autopilot + FSD" features like: adaptive cruise control, auto-park, summon, better lane assist*. Sure, these are not the same as Tesla FSD, but in a few years other manufacturers will come close enough.

One big factor in why Tesla is/seems ahead is because they are using regular people to "test" their "FSD", when other companies are being more cautious.

Tesla could showcase their "FSD" by having "full self-driving" teslas in certain cities, and applying for licenses, but they haven't.

Can you explain to me what principles the Mercedes system operates on? And why does it have to be geofenced? An advanced system can learn and operate anywhere.
L3 and more means that legal liability for crash is up to Mercedes. That's the reason why it is geofenced.

Tesla is selling only L2 software, pretending that it is L5. When they will take legal liability as well, then it is possible to assume, that they trust their product. Until then, it is just a scam.

Thing is, FSD may be a total failure, while at the same time, Amazon has shown it is an online bookstore and the biggest cloud provider on the planet.

Tesla promised FSD, delivered an oddball L2 ADAS. Promised a long haul semi, customer delivers potato chips with it. Promised a pickup, says "basically finalized" ("funding secured?"). Promised a robot, delivered something a Boston Dynamics dog could take down with one nudge.

Elon Musk decided machine vision is enough for L5 AV driving. He may be wrong, in which case the value of all that camera data collected by FSD customers may be of little value compared to the 3D maps Google has been collecting.

> They'll be making huge software-style margins on FSD in 2024 and beyond.

Ah, the standard "full self-driving next year, for reals this time!" lie. It's boring at this point:

https://jalopnik.com/elon-musk-promises-full-self-driving-ne...

I think you've been Teslaed or possibly Musked.

> I think you've been Teslaed or possibly Musked.

:-)

Around 285,000 people in the United States have FSD beta in their cars right now. The FSD take rate (FSD sold with a new Tesla) is around 19-20%. YouTube is full of videos showing FSD in action.

The software isn't perfect, nor is it finished. Drivers are required to keep their hands on the wheel and be ready to take over at any moment, and there is a monitoring system to enforce it. You can pick it apart and poke at the issues all you want, but Tesla is obviously far ahead of all of their competitors if you look at it from the perspective of a computer person rather than a car guy. The competition is still using LiDAR and pre-programmed maps which can't deal with real-world conditions, which is where Tesla was back 6-7 years ago.

I hope we can talk about this in the future to see how my prediction did. I'm @realtaraharris on Twitter (different handle because I began transitioning in October 2022).

FSD Software kind of has to be "perfect" or pretty close otherwise people / customers, you know...die?
What if Amazon is just an online bookstore? What if Apple is just a computer company? What if Google is just a search engine?

All these things are true except Amazon is mostly a cloud company and Apple makes the computers most people use for non work.

Eventually they will all be valued as such, but for a while mass delusion will continue to make them more expensive. You are probably too young to remember when Cisco was basic the internet company and valued as such.

> You are probably too young to remember when Cisco

I am 42 years old. I remember when the SGI O2 was the hot thing to have on your desk, Netscape was the hot new startup, when Mozilla was open-sourced, and when jwz left to burn some of his fuck-you money on saving nightclub in San Francisco. All I could afford was my Linux PC, but I was alive. I remember the entire dotcom boom and bust.

None of that matters. I actually know some of the engineers that work (or have worked) at Elon Musk's companies. They're all extremely smart, talented and hard-working. (One of them hates Musk's guts, one is indifferent, and the rest of them respect him enormously.) Tesla will eventually be the largest company on Earth, and no one else is close.

> Tesla will eventually be the largest company on Earth

This is quite a take. I guess you're basing this on FSD becoming a huge moneymaker for them, but that's unlikely given it's not true FSD and it's only Level 2 autonomy, and Level 3 is probably years away for them. Compare to Mercedes, who just got Level 3 approved in Nevada. It's under very specific conditions, but while it's activated, Mercedes assumes liability. I don't see Tesla doing that before 2026.

I don't know what Mercedes is doing. If it is so great, why does it have to be geofenced?
So you think Tesla is going to outpace every other company (auto or not) and you have no knowledge of the competition within its specific industry?
I don't know and that's why I'm asking you. How does Mercedes self-driving work? Why is it geofenced?
They are trying to make something that works reliably in some conditions. That is harder and better than what Tesla does. All this talk about geofences isn't about whether the car can figure out how to drive anywhere but whether the car can drive reliably somewhere, which is the hard problem which Tesla is avoiding.

IMO adding very unreliable features like FSD should not even be legal. The car should be very good at what it tries to do.

The question I asked was how the approach Mercedes is taking actually works. Does it use LiDAR? Does it rely on pre-programmed maps? I'm asking for technical details, not normative statements.
You said this:

>Tesla will eventually be the largest company on Earth, and no one else is close.

And yet you have no way of knowing how "close" the "no one" companies are if you have zero knowledge of a competitor that has already surpassed their technology.

Cut the hyperbole and talk about things that you have knowledge of.

All those places were full of talented amazing folks. Some of them even were briefly great companies before they burned out and faded away. The point is that none of them were worth the crazy valuations they briefly had.
Yes, true. They all died because larger and/or better-managed competitors beat them. Tesla's competitors are all several years behind in technology and manufacturing, and many of them have incredible debt burdens that will likely put them into bankruptcy as this downturn progresses.

Tesla with thrive, and only some of their competitors are going to make it through. I hope that's not too controversial (shrug).

> Tesla will eventually be the largest company on Earth, and no one else is close.

Is your thesis that A) Tesla will finally develop fsd AND B) no one else will ever be able to?

My thesis is that Tesla is progressing very well on FSD. Watching the progress happen is as easy as watching some videos on YouTube. It's really cool watching it progress, warts and all. Reminds me of how Google's language translation stuff progressed. They're crowdsourcing the work of teaching computers how to drive: https://www.youtube.com/watch?v=2q96i2vf8oA

I definitely think that competing companies will catch up, but that it will take them around 5-15 years to do it. (It took Microsoft about a decade to come up with a real competitor to the original Macintosh, for example.) That's an eternity in business, so Tesla will accrue huge gains financially over that period and this first-mover advantage will give them a huge lead with the Tesla Bot.