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> Bob Faith, the chief executive of Greystar, echoing the sentiments of other developers, said that for the most part, the style of its buildings was “driven by the planning regulations in any city.”

> “I don’t want to say it’s like color-by-numbers, but, in some cities, it’s color-by-numbers,” Mr. Faith said. He said Greystar made an effort to differentiate its projects by adding “flash” to exteriors with different materials or shapes.