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Hi there. I'm part of the (very small) team that designed and developed the iPhone app. We're glad it's finally out in the wild, and we'd love to answer any questions from HN folks about the development process.
App is beautiful. Love the idea too! Seems like not much traffic in NYC though.
Also, fyi, signed up in app, and got an email about confirmation instructions. the body was blank.
Because it's just that easy :) Just kidding. Thanks for pointing out this bug - we're pushing a fix momentarily.
Can you talk about choosing the background image? It looks really fantastic
Funny you should mention that.. This was, surprisingly, one of the most discussed topics internally when developing the app. The background image changed almost daily over a 3 month period (along w/ 2-3 complete redesigns). We wanted something that conveyed warmth, food, friendliness and was aesthetically pleasing. The process was really just lots of trial and error (and photoshop), but we're happy with how it turned out. We think it fits well with the food/restaurant theme - almost like you're sitting down at a table with friends about to enjoy some delicious food.

Now the website has to play catch up!

I haven't seen GrubWithUs before, it's a really cool idea. But it seems to have no solution for people with particular and/or strict dietary restrictions, sadly.