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A lot of hackers won't develop a product unless it is a brand new concept that has never been marketed before. These guys actually do their research and compete with companies that are trying to do a land grab. I can see the draw of innovating and creating something new but I can also see the draw of finding a business model and making money. It's not wrong in the least.
Except they're clearly trying to profit off of customer confusion. It's one thing to copy a business model, it's another thing to copy a company.
but didn't the article say that the brothers launched in markets that the original had yet to enter?
It's not like they're setting up brick and mortar stores. Pinterest is just as available in Germany as it is in the US.
Not true, they're playing hard to get. They're not open for everybody, although, sure, the limit isn't geographical
Here is another Russian clone Pinme.ru, and it's already funded by $1,3m :)
Wow. That Russian one is even using assets scraped directly from the pinterest site.
this cloning work could bring only moderate rewards, and it's sad. russian investors are too risk averse.
It must be horrible to see someone else ripping off your work like that. I mean Pinspire is almost identical to Pinterest. The question is what do you do? do you ignore them and try to focus on your product without letting anger affect your creativity and the initial flow of ideas or do you try to compete with them?
I think you've put your finger on it: the biggest danger of people copying you is not the competition, but that anger at them will distract you.

As competitors they're not as dangerous as they seem. Copying someone can tell you what to do, but it can't tell you why you're doing it, and you're probably not going to do something well if you don't know why you're doing it.

Could a start-up avoid this by making an international presence a higher priority?
Probably, but should avoiding this be a higher priority? Is this more catastrophic than, say, nobody ever hearing about you?
is pinterest really localized at all? i get how something like airBnB merits an international clone, but how does an international version of pinterest do anything that regular pinterest doesn't?
You'd be surprised by the number of people out there that don't speak or read english at all (and I mean it - not a single word)...
pinspire is still english-only though.
and it's not focused on countries where the majority of population doesn't use english sites (Latam, some in asia)...

I wasn't comparing pinspire to pinterest in any way, btw

> Shit like this should be illegal

No. No it shouldn't.

Obviously a startup doesn't want to be copied this way, but if the company making the clones is actually good at getting users internationally, could this end up being a net win for the original company? The clone gets popular in other countries, then gets bought by the original who gets immediate presence in other markets in return. Seems like in at least some circumstances it could work out. Maybe?
>> could this end up being a net win for the original company?

Yes. Obviously the original companies consider it a net win, otherwise they wouldn't buy the clone.

They value the clone more than the money they're paying for it.

That doesn't make it a net win. The fact that, given that the clone exists, they prefer buying it to not buying it doesn't mean they prefer the clone existing to it not existing.
Would you argue that a company should ever consider the fact that other companies might prefer them not to exist when they're thinking about what market to target and how to target it, though?

I'm fine with being negative on the approach of literally stealing the details of all that the incumbent does, but as a rule, I don't think that it's really a problem if an acquirer wishes the acquiree didn't exist at all, isn't that the reason for a large number of acquisitions?

No company would choose to have any competitors.

But in a viable market, there will be competition.

Anyway, I'm talking about the transaction itself, which they consider a net win, otherwise they wouldn't participate.

The only time a party participates in a transaction that they don't consider a net win is when they're forced to participate (i.e. they're being robbed or paying taxes).

I'm sympathetic, but I can't say I agree with this:

"Shit like this should be illegal, but it’s not."

Especially given the SOPA/PIPA/IP discussions that have occurred here in just the last 24 hours.

You're right, edited. Fuck SOPA/PIPA and internet regulation.
I agree it "sucks" however I do not agree it should be "illegal" We would just end up with SOPA 2.0

Seriously can you imagine the chilling effect it would have if it were made illegal?

Facebook would never have made it under that kind of law because they would have claimed it was a knockoff of Myspace/friendster/hi5/ "insert social network here".

Hot startups, beware.

Of what though? I think this is a natural phenomenon that will happen in any competitive environment. The guys doing it are scumbags, but there's nothing to beware because there's nothing you can do to prevent it.

>> Shit like this should be illegal, but it’s not.

This is competition.

It may make things tougher for the original company, but free competition in a marketplace is always good for the consumer.

If you made this illegal, you're just going to create monopolies where there weren't monopolies beforehand.

Allowing companies to exactly clone other companies is not necessarily good for the market, and I tend to think it's a net negative, especially if it has a chilling effect on innovation.

For an example - at one point in the past, I thought about making a Facebook game, but then I thought "If it succeeds, Zynga will just clone it immediately and pour millions of dollars into marketing theirs, making mine seem like the knockoff". So, I said screw that and I started something else that wasn't a Facebook game. In this case, this sort of effect helps Zynga develop a monopoly.

In making something, making the right set of design decisions is vastly harder than implementing it once those decisions are made. Back when implementation was also extremely difficult, this was probably less of a problem, but now that you can outsource your infrastructure, this is potentially a very real problem.

I would never want the IDEA of pinterest to be protected, but pinspire's name, branding and service are so strikingly similar that it will undoubtedly cause confusion among potential customers. That should be illegal, and I imagine that it already is to some degree; I know for a fact that if I started coka cola soda company tomorrow I would probably have a cease and desist letter on my doorstep the very next day. I don't know the law but there has to be some recourse in cases as extreme as this...
I have no experience with any of the rest of their ripoff sites, but Wimdu sucks. I mean, hard. Read just their front page copy, never mind digging deeper.

We got calls from idiots perpetually asking us to sign up with them - through many, many requests to knock it off. It's the phone equivalent of the spam Airbnb got pinned on last year. The especially stupid part was that we already were.

There are over 20 clones of pinterests in China, some of which have already raised multi-million dollar rounds:

http://huaban.com/ http://www.mishang.com/

I don't see why this was downvoted - of interest to the discussion and has relevant links

And it's pretty interesting that we notice the 'Western' clones of businesses but not necessarily the Asian clones (which have a potential impact/reach orders of magnitude higher)

Andrew, you mean conscience, not "conscious."
Never heard of Pinterest before, so had to Google for it. Andrew your sympathies clearly lie with Pinterest, so you might want to provide a link to it to (instead of Pinspire, which you have helpfully linked to).
So it would seem that the outrage of the author is misplaced. The emphasis is put on the fact that the sites are being cloned, but that is not where the value lies. The value is in gaining traction in international markets. This practice seems perfectly legitimate to me. The straw man in this article is developed from the belief that the raw value of a startup comes only from the software.
I wouldn't say it's completely misplaced. Any good product is a combination of parts, one part idea, one part execution, one part customer acquisition etc

We love to see totally original ideas succeed, we feel like they deserve it. Actually, cloned ideas can also be hard work only without the complication of having the idea in the first place!

Even so, it is kind of desperate when you have to keep copying other people, no one likes to see that. Although I'm sure it's not something they worry about while they back their yacht into the Monaco marina!

It seems to me like they are efficiently capitalizing on the ethnocentricity of the US. In a way I'm even happy they are reminding US startups of that.

While living in the states as a youngster I actually searched for that word quite a bit to describe what I was seeing around me: the sense that everything besides the US hardly existed at all.

They don't only clone, they also spam Pinterest with fake accounts. Those accounts post lots of comments linking back to Pinspire. So it's definitely not clean competition.
They say leaders have target on their back.

It sucks but unfortunately if your business is successful and it can be cloned it will be cloned: there is 5B people in the world and some these 5B will do it. There will be clones in Russia, in China, in Bulgaria, in Germany, everywhere: depending on how hard it is to replicate/clone.

Unfortunately, it is relatively easy to clone the software part of http://pinterest.com/ so that will be cloned.

Just stumbled onto a Codecademy like clone called

Codepupil.com.

Wonder if these brothers are behind it?

And Google copied the search engine from many others before it.

Ebay wasn't the first Auction site. Amazon wasn't the first site to sell books. etc. etc.

So Andrew Dumont, let me get something straight.

It's not alright for sites to copy ideas but it is perfectly alright for you to copy images/tables from the economist, put them on your site/blog and pass them off as your own?

Link to original economist article; http://www.economist.com/node/21525394

Get real Tnuc. There is a big, big different from using a small image from another site, and coping a whole site, it's layout, colour scheme, functionality, and even using a similar domain/brand name.
The OP has edited his original article.
The first thing that jumped out at me was that the table has been taken, unattributed, from The Economist - very distinctive visual style.

Shame on you, Andrew Dumont.

There's a difference between copying piece by piece and re-invention, as wpietri points out.

You're right, I should have linked directly to the Economist from the image -- updated. There's a source denoted in the bottom left corner of the image, thought that would suffice.

I'm not in the traffic business, I'm just interested in the trends of the industry.

Pinterest isn't even publicly available yet. Maybe the fact that someone cloned them so quickly will make them get off their asses and make it available to everyone.
'Not being public' is an 'exclusivity club' ploy to make new members want to join and be apart of the fun.. The Winklevoss Brothers' idea of exclusivity for Harvar / .edu emails helped Facebook similarly with initial growth.
Yep. It's cheap and stupid. Why bother waiting for my pinterest invite when I can sign up for pinspire right now?

Given that network effects are most important for a startup like this, it's quite possible that the clone can overtake the original in a short amount of time.

It would be ironic if the clone was less buggy than the original in this case.

My experience with Pinterest was so frustrating. At times it seemed there were more bugs than working features. Beta? Sure, you don't have to check if, e.g. the notification board - the main "social" feature of your web site - works at all if you are in beta. And sure, you don't have to respond to suggestions and bug reports from your users.

On top of the myriad of glitches I discovered while using it, I eventually deleted my account at Pinterest, only to discover a few months later, that my boards still exist, people repin stuff and I receive notifications by email, even though my profile and the possibility to switch notifications off don't exist anymore.

Never seen a web service so beautifully designed and so terribly buggy at the same time.

Dear startups, can you please hire competent developers who feel responsible for what they roll out to the production servers?

The biggest issues I ran into (when creating a pinboard of graphic Tee designs I like) were likely due to poorly-handled replication. I'd create a pin, and it would redirect me to a page that would immediately 404. If I refreshed, it would sometimes render the thing I posted, and sometimes 404. Furthermore, any changes I made to pins would come and go, and I'd have to resubmit the form several times before it would persist. This wasn't fixed over the course of the several weeks during which I added pins.

It's a real tribute to the wonderfully crisp design that I actually stuck around to deal with all of that crap. Honestly, if it weren't for the design, I would have rolled my own shitty clone using some Rails bootstraps and the paperclip gem. (I just wanted to show my friends some graphic tee designs!)

I think most issues come from some kind of server-side caching. I guess they fell for one of the NoSQL buzzwords and they really didn't get it.
I almost assume that sites with very good graphic design will be buggy, seems to be the rule - Path being the exception of course.
I do not know about other sites on the list, but cember.net was not a clone. It was the sole player of business network in the time in Turkey. It gained real traction here and It's owners were out of ideas or out of interest of making money by running it. Then they have sold it for good money to Xing. If they haven't I believe they would burn out. And then cember.net "merged into" Xing and business networking in Turkey demolished.
If Pinterest wouldn't be so slow (like most US startups) to open up to the whole world. I signed up a few months ago and still haven't got my access.

This wouldn't solve the problem but for sure the effectiveness of these German guys "creations" would be reduced.

People live in a fantasy world if they think you can build something and you won't be copied - regardless if laws exist against it or not. It's just the nature of the business, and it has always been like that. The only solution is to be the one that truly understands his customers, leads the market, and is always one step ahead of his competition, and you will be rewarded for it.

Every single competitor in every single industry is more or less a clone of the "originator" (which probably based his product on something else, too) and then they "copy" each other's features.

http://www.youtube.com/watch?v=wq5D43qAsVg

Little wonder, people see companies like Zynga, Microsoft and Facebook copy with wild abandon and be rewarded richly.