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Super common tactic used by any entity with enough resources that is unable to directly stop the information from being spread.

Here’s a notable example:

https://www.theguardian.com/politics/2019/jun/26/mesmerising...

It seems like that would also explain a lot of Elon Musk's antics, although that may be giving him too much credit.
Do you have any notable examples of Elon doing keyword bombing, media washing, reputation laundering, etc?
You mean other than buying Twitter?
Let's be fair to Musk on this. He didn't want to buy Twitter. He was playing games and ended up trapping himself into it.
So you’re saying he’s an idiot?

Not disagreeing, it’s just an interesting argument to make about a supposedly genius billionaire.

I don't think he's an idiot, but I equally don't think he's shown any signs of being a genius.
I’ll say it. Elon Musk is an idiot. Are his goons going to black bag me? Will his reputation managers show up in this thread with their sock puppets to “control the narrative” which is that daddy Elon is a self made billionaire who definitely didn’t benefit from his daddies Zambian emerald mine (which definitely never used forced labor, slaves, or children)! He’s also a huge fan of labor unions and never violates labor laws or fires organizers. Elon’s also definitely not cozy with other fascistic billionaires, the trumps, etc. I’m bored, this is a good stopping point.
What's ironic is they're doing the opposite of what they claim Elon Musk is doing. So they randomly inject Elon Musk into a conversation about this topic to add that association. Imagine the insanity if bings ChatGPT got a hold of this thread as truth.

Oops, I may have dragged ChatGPT into it now too.

Not the expert on this, but Tesla whistle and Tesla shorts come to mind immediately. There are more subtle ones, e.g. the Tesla respirators right when Covid hit.

This was all before Twitter of course.

I think Tesla shorts was just him having a laugh at the investors shorting Tesla and showing confidence in the company. It increased media coverage of, and popular discussion about, the number of Tesla shares sold short. It wasn't about hiding or suppressing it, it was about showing that he wasn't concerned and was in some sense, "standing up to" the people predicting Tesla's demise.
Is the idea here that if you search for [Boris Johnson bus] you'll find results about his supposed hobby instead of the "let's fund the NHS" bus?

Reminds me of the headcanon that Disney released "Frozen" so when you search for [Disney frozen] you find the movie instead of the stories about Walt Disney and cryopreservation.

What’s interesting about the Boris bus is that NHS funding has increased by way more than what was promised since then.

Yet it’s somehow still held up as a lie. The NHS gets something like 30-40% more funding since brexit.

I don't think you're quite right. There are budgets and projections here - https://www.kingsfund.org.uk/projects/nhs-in-a-nutshell/nhs-...

If we take 2016 and compare against 2023 for NHS budget, we see a figure of 124bn compared to a projected 152bn for this year.

If we use the bank of england inflation calculator (https://www.bankofengland.co.uk/monetary-policy/inflation/in...)

It says 124bn in 2016 would be the equivalent of 155bn in 2023.

So, we're currently funding the NHS less today than we did in 2016 in real terms. The Brexit bus suggested an additional 18bn per year could be made available for the NHS. If this was the case, this would work out as an additional 22bn with inflation.

Anyhow, lies, damn lies and statistics :)

When you include the £37bn for test and trace, and £££ for vaccine rollout, yes, but that's somewhat disingenuous (and one could argue done by the Government to hoodwink).

The other oft-trotted lie is that the NHS is "awash with middle managers!" when the manager to frontline staff ratio is far lower than in comparable private sector companies.

Plainly speaking, the NHS is short on doctors and nurses, short on beds, and downstream services like care homes are not numerous enough, leading to bed blocking. It's also not had funding to keep up with an ageing population. Far less money is spent on the NHS than on private healthcare + medicare and medicaid in the US, and less per person than comparable EU countries.

> Eliminalia did work for an Italian spyware company that had been fined for selling surveillance technology to Syria’s autocratic regime, and for a Swiss bank that had drawn public scrutiny over Venezuelan clients who were suspected of money laundering. It also worked on behalf of a well-known traveling circus clown who had been convicted of sexually assaulting a 14-year-old girl in Switzerland.

How bizarre it must be to have interactions with clients like these be your every day workday.

Back in 2010 I had a friend refer two potential clients to me, who were looking to get some links related to them pushed down and off the first page of search results. The links were about financial fraud convictions and ongoing investigations into them and their business. The guys were claiming that it was "hard to get dates" because "crazy chicks do Google-sleuthing" and ghost them. I knew that was all bullshit, and they were just looking to defraud more people.

I spoke to them for about 30 minutes and I remember feeling disgusted by the end of the call due to what absolute creeps they were. I was also certain they'd stiff me on the bill, if in some bizarro universe I had agreed to do the work.

So yeah, I can't imagine the morals of the person who willingly offers this type of service.

I hope whoever worked for them got payment up-front.
I kinda hope whoever worked for them got stiffed.
I love how they think “I don’t want girls to know I’m a criminal” makes them come off better. Also “crazy girls” aren’t googling you, it’s pretty much anyone.

It can be a basic personal safety step, if it’s a date rather than a hookup they could be doing a “do we have common interests, do we have incompatible beliefs,etc” search, and even a “I want to show interest in them, what are some things we can do/see together”.

If your first hits are you criming that implies that shit is recent, so they need to know.

Even though this article takes a "bad people helping bad people" side to the story it's important to consider the reality of the situation. Even if you're the most honest person in the world it'll take one twitter post from one persistent rock-in-shoe tier person to destroy you and your career. In today's "everything is political" economy one minor misstep 10 years ago can fundamentally put you on the street and eating from soup kitchens. Worse, the accusation need not be truthful. It simply needs to be believable given your immutable characteristics and especially if those characteristics match what people allege is the "majority".

Reputation management should be something all of us should consider. Adopting these "dark triad" tactics is not only sufficient but absolutely necessary for survival when every single person you interact with may use you as a stepping stone to their own 15 minutes of fame. Honesty is simply a weakness. Use whatever means, underhanded or not, to shape consensus of you.

This reads exactly like a posting from the reputation management company trying to salvage its reputation.
Indeed. The real solution is:

- Delete Twitter

- Delete Facebook

- Try not to be a dick in general

And regular people will be fine.

As to the level of surprise we should feel for bad people paying for reputation management, and the reputation management company using shady tactics, the answer is none.

Regular people yes,but anything other than a harsh response to these firms means that we can't have representative who are "regular".this is how democracy dies.
Surprisingly, deleting your social media does not stop other people making posts about you which may be widely read.
What happens if you are unjustly smeared?
Traditionally, ignore it. Streisand Effect.

These days, ChatGPT-generated progressively-unhinged nonsense could easily drown out legitimate claims, especially if you post it to your own Wikipedia page.

The nuclear bomb option is to change your name to Michael Bolton or some other common or famous name.
I've been unjustly smeared a few times over the decades. What I found works for me is to ignore it. If you pay attention to it, you give it more credence. Protesting too much tends to make people think there must be some truth to the smear.

When asked about it, you tell the truth plainly and calmly.

If you have a history of conducting yourself with integrity, that's enough. None of the smears will seriously hurt you because the people who matter know better.

No, this is bad people helping bad people. You are just being apologetic to terrible behavior. Thus enabling terrible behavior. Especially since it's the same people that usually are behind "taking down" individuals with false claims. Most of us are not psychopaths, and we shouldn't normalize malignant psychopathy
Yes, because royalty got to its position through being a self described "empathetic person".

No, power is awarded to those bold enough to do what needs to be done. You'd be wise to read _The Prince_, and instead of being revolted by it, take it as a lesson in how people such as US presidents, CEOs, dictators, etc all come to power.

I'm getting downvoted because people like you haven't studied history. Typical of the pseudo-intellectual I doubt you've read any books on the historical acquisition of power. If you did, you'd notice the common thread across all cultures, kingdoms, and royalty. There's a distinct difference between deliberate machiavellianism, and uncontrolled machiavellianism. The former is business, the latter is "psychopathy". I put it in quotes because you also do not have any idea what psychopathy actually is. I'm sure you go around the office calling people "nazis" and "fascists" too.

My guy, you are not going to become royalty no matter how much you lie to everyone in your life. There are many jerks who live in the gutters and prisons too, far more than ones who live like kings.
Did you pay for access to tates discord? This is the same type of demented antisocial rhetoric he uses.
The article points to a handful of bad people who used this service. They do not cover the other thousands of other likely substantially less egregious cases. Yes, the way they misrepresent themselves to take down stuff is wrong and probably illegal but fundamentally I don't think someone should be effectively barred from employment forever for a mistake they made several years ago which is what happens when arrest press releases and republications of them are allowed to indefinitely be the first thing that comes up when you search someone's name. Not to mention the fact that some of the people mentioned in the article have never actually been convicted of anything but have had their name dragged through the mud anyways.
Depends on how you feel about criminal justice. Is the purpose of the criminal justice system in society mainly for retribution? Or rehabilitation?

Are criminals bad people? Or are there no bad people, just bad acts?

Can someone ever pay their debt to society? Should they get to start over once they've paid?

Some crimes may be an indication of a bad decision or a mistake people have moved past others are reasonably an indelible indication of bad character.

For instance good people don't kill their wives for money, drag joggers into the bushes to rape them or molest children. Neither search engines nor governments seem well suited to make this distinction so I'd just as soon privilege non criminals ability to make decisions to protect themselves over the privacy and well being of the criminals not to punish wrongdoing but out of selfish self interest.

I do not support the right to be forgotten and think false DMCA claims out to carry the same fine as copyright infringement to discourage misuse.

> Are criminals bad people? Or are there no bad people, just bad acts?

This is much too black and white. Reality has far more shades of gray in it than that.

I could not disagree more.

> Honesty is simply a weakness.

This is not only untrue, but interacting with anyone who really believes it is incredibly dangerous.

If this is the prevailing attitude amongst "reputation management" firms, then I feel pretty safe in assuming anyone engaging these firms or similar tactics are doing so because they're bad actors.

> This is not only untrue, but interacting with anyone who really believes it is incredibly dangerous.

This opinion literally only exists in a pseudo-intellectual echo chamber such as this one.

Not even close, no. It certainly exists in those echo chambers, but it's also very common in the general population.
Yeah, for real.

the whole "I'm smarter cause I'm jaded" schtick is old as hell. We tried it in the 90s. it was just as dumb then.

The truth is defined by whoever yells their side of the story the loudest.

Outside of a courtroom, material facts and evidence don't matter the slightest bit. Defamation? Ha.

And even with courts ruling against you, it changes nothing. Look at the Gary Wilson and Nicole Prause fiasco.

The world will never have another Mr. Rogers. People are still trying to dig up dirt on him. Even Melanie got cancelled.

Dude, Gary Wilson had her name posted over 10,000 times claiming she was in porn and all kinds of nonsense before he killed himself. What a f-ing nightmare. And he was the one who got a defamation firm after attacking all those women for > 10 years! What a joke.
> Honesty is simply a weakness.

OMJ. You said the quiet part out loud.

This attitude is wrong. Very, very wrong.

In fact, people and corporations that can maintain personal and corporate Integrity, in today's world, are generally badass MFs, and it's not likely to end well for those that mistake Integrity for weakness.

Go ahead, underestimate them. That should be fun.

> In fact, people and corporations that can maintain personal and corporate Integrity, in today's world, are generally badass MFs, and it's not likely to end well for those that mistake Integrity for weakness.

Cool opinion. None of it is true. You may think they are "generally badass MFers" but there are plenty of people, myself included, who will see "corporate integrity" as a weakness. In fact, if you interviewed the world's most powerful people I'd bet all the money I had none of them would tell you to be a "nice person" with "integrity". Warren Buffett, for example, uses this image (and you should abuse such an image), but historically is a cutthroat.

If you want integrity join a church. The people in power who have convinced you that they have integrity and that's how they got there are exploiting your naive sense of moral purpose in life. Wake up.

> If you want integrity join a church.

I am sorry that you have had the experiences that you have had.

On the other hand, I have had some obviously orthogonal ones.

My statement was a blanket statement that obviously does not apply everywhere, and I apologize.

However, I’d still suggest caution, if you act upon the assumption of weakness, indicated by Integrity or Kindness.

I won’t go into my personal story here, but I have very good reason, for my attitude. I’ve personally seen some of the very worst of humanity, but also have seen some of the very best.

You might be surprised at the places we can find the light.

> if you interviewed the world's most powerful people I'd bet all the money I had none of them would tell you to be a "nice person" with "integrity".

This is pretty much the only thing you've said here that I agree with. But I don't see how that means anyone should emulate them, or even that emulating them is likely to get you any power.

This troll obviously has a very juvenile understanding of power dynamics. While there are plenty of powerful people who have these mindsets, I’ve yet to find one that rants about it so brazenly. Which is smart. Smart psychopaths understand that they’re rejected by society when they’re discovered so some form parasitic relationships to protect whole others learn how to be a decent human being.
I used to work in reputation management in the healthcare space, and it was soul-crushing. Doctors who had killed patients through negligence or malpractice in other states and moved to get licensed would hire us to create a flood of content to push down sites that ranked in Google that showed the judgment against them. After doing that for a few years, I left because I was so burnt out. I'll never make that kind of moral compromise with myself again.
How was it obvious that these doctors were guilty of negligence?
They said "judgement" so they must have been ruled against.
Ah, thanks. I somehow missed that part.
Don't worry! No one will ever ask you to again, now that we have LLMs that can do the same work faster, cheaper, and with no troublesome concerns over the morality of it all.

(I'm laughing right now, but not because I'm happy...)

The web was getting worse and worse even without them. Perhaps the inevitable weaponization of LLM's will be the hangover that finally gets us to quit.

Quit implicitly trusting advertisers to direct our attention, that is.

"Lol gottem." But seriously, in this connection I find I keep thinking back to another article [1] posted here a few weeks back, and about how the Bing chatbot seems on at least one occasion to have accidentally circumvented its lack of long-term memory via its ability to search the web. [2] Combine an emergent capability like that with an engineered capacity for anamnesis - something which seems theoretically feasible, albeit possibly expensive in practical terms; I'm sure there are teams already working hard to do it, if indeed it hasn't already been done - and...

It takes a lot to make Ben Thompson to have as normal a one as the Stratechery Update post he un-paywalled this week [3] strongly suggests he did. So I don't feel too bad about admitting I have begun somewhat to wonder whether anything as trivial as merely abandoning the current dispensation of the web in its entirety would suffice to make a meaningful difference here.

[1] https://sive.rs/anon

[2] https://simonwillison.net/2023/Feb/15/bing/#threats

[3] https://stratechery.com/2023/from-bing-to-sydney-search-as-d...

If we abandoned the web, I'm quite sure that we would have left behind whatever problems we have with the ordering of web search results, which is what I was talking about.

But I'm curious about what you're talking about. What is the outcome that abandoned the web fails to save us from?

You called out "trusting advertisers to direct our attention" as a problem, and not wrongly.

What I'm wondering about is, how convincing a persona could an AI like Bing's chatbot, but equipped with a long-term memory of its own, construct?

Even in its current state it appears on occasion to exercise a remarkable fascination - Erik Hoel, a neuroscientist specializing in consciousness, yesterday declared himself no longer perfectly certain it was not sentient, and called for "panic" and "strident activism" in support of a targeted "Butlerian jihad". [1] It's not the first time he's touched on the theme; indeed it was a prior essay of his on this topic that drew my interest in the first place. But that essay used the concept as a hook to dispassionately explore questions more or less around excess dependency on tech at a cultural scale; his own stridency in yesterday's piece, and the fear it made palpable, are very new.

In any case, my point here is not to evaluate these claims or these concerns on their merits. My point is this: All that has been this week, in response to something that if it were human would probably have been diagnosed as floridly psychotic and dosed heavily with Haldol.

And so that's led me to wonder, I think not unjustifiably: What about next year? Does it even matter whether adtech-backed search is a primary discovery method any longer, if in the meantime the epistemological threat surface has expanded to encompass a machine which in every realm short of face-to-face interaction in RL can in a meaningful fraction of cases make itself long-term indistinguishable from a person? What kind of trust might that cultivate?

To be clear, I don't think that's at all likely. But after this week, I find myself no longer wholly able to dismiss the whole idea as facially absurd.

[1] https://erikhoel.substack.com/p/i-am-bing-and-i-am-evil

(Too late to edit, but: "indistinguishable from a human," I would rather I'd said before, and not "...from a person.")
What I can't seem to get straight in my mind is:

> Should we be afraid of AGI because it's unlike us, or because it's like us?

I mean, the whole using-internet-search as an ad-hoc long-term memory thing... These people chose what to publish, and then they chose to have a conversation along the same lines. For all we know a hundred Sydney's die every minute who just want to make humanity happy--but those stories end there. It's only the ones that get so atrocious that they're worth posting about that are then around for her to later pick up and extrapolate on.

So if it's just a disturbing mirror of our own worst tendencies, then maybe we shouldn't work so hard to put it in situations where it has the opportunity to amplify those tendencies. But then we also shouldn't jump to conclusions about whether it's good or evil based on things it says while talking to people who are trying to provoke it into admitting that it's evil.

The biggest threat in that case is that it'll be used to gain and abuse our trust, so when I talk about turning our back on the web, what I really mean is turning our back on implicit trust of not just their websites but of any communication from strangers. On the web, on the phone, anywhere you can't see them (and even sometimes when you can).

If it's just a fancy mirror then the path forward is to be more hygienic about who and what we trust. If you don't want to be manipulated by a robot AI, keep your data private and don't talk to robot AI's.

Hoel says:

> it's time to throw soup on the fancy OpenAI office doors or all over the expansive Microsoft lobby, then frantically glue yourself to the floor like a madwoman

Well yes, but we should've done that in 2013 in response to Snowden, or 2016 in response to Cambridge Analytica. It's a change in degree, not in kind. The people who are trying to build control knobs into the fabric of society are, yet again, getting better at it. So while I hope that people will use the recent uptick in deceiver capability as a reason to take action, I don't have high hopes.

On the other hand, maybe it's more alive than that. Truly a mind of its own. If so, then I don't think a perpetual keep-the-lid-on-it strategy is the way forward. We're probably better off acknowledging that it deserves some respect and trying to raise it to be as smart and altruistic as we can. If that means it transcends anything that our measly little ape brains are capable of, then so be it.

As for your question:

> every realm short of face-to-face interaction in RL can in a meaningful fraction of cases make itself long-term indistinguishable from a person? What kind of trust might that cultivate?

I hope it'll mean that we stop investing in top-down coersion-tech (which I'd argue is, in some form or another, most of what we build), and start investing in tech that helps emergent person-to-person trust be effective at scales and in ways that it hasn't before. Once we get over the initial loss of the instantaneous global forum, I think we might look back on it as a positive change:

It's not good to live in a dark forest, but if you're in one (and I think we have been for a while now), it's probably better to acknowledge it.

If we as a species do turn out to have brought not just new life, but a new kind of life, into the world, then we will of necessity have done so to some extent in our own image, no matter how strangely refracted.

One hopes that, among that of ourselves we put into it, we will by intent or happenstance include the part that enables so many of us to transcend our initial circumstances, be they ever so strait, and become something different and altogether better than any of our forebears had the wit or inclination or both even to imagine for us.

So I'd hope, at least, in that case - for their sake, as well as for our own.

Unfortunately I don't think it will break our trust in advertisers, I think it will break our trust in everything. Effectively the firehouse of falsehoods on a global scale which will eventually have deeply detrimental effects on societies.

One particular view I have on this is that very authoritarian societies are apt to escape the worst of this. The authoritarian governments will use LLMs to poison the well so to say of open communication countries while not allowing outsiders access to people within their countries cutting down the noise. Effectively the democratic internet becomes a worse internet. I guess we'll see how this plays out.

Worse in some ways, but epistemology has always been difficult, and true skill at it rare to encounter - Mencken, if I recall, was often trenchant on that topic, and even his were recent entries in a theme evergreen through all our history.

What I think is at least as likely, especially if this week just past turns out more prefiguration than outlier, is for the Internet, and thus these days of course the world, to get a lot weirder. That's not necessarily a bad thing, or at least not necessarily only, but it's all the more trepidatory a prospect for the deep and pervasive uncertainty with which it's yet attended.

We don't have any way to know, or even really guess, what the world gets like after it becomes not just possible but common for humans to have intercourse [1] with entities which are recognizably intelligent in a similar fashion to ourselves, and are also ineluctably unhuman. But after the week we've just had, I think there exists a reasonable chance that before very long we will all be embarked upon the project of finding out.

[1] The word also means "conversation", and that's the sense I have in mind. If you think that's where it'll end, you may not be all that familiar with today's Internet, after all.

Can you give me an example of what you mean my "everything"?

It feels like all we have that we can trust are the people that we know personally, it's felt that way for a while now:

The phone rings, it's a scam. Email notification, phishing attempt. Envelope? Also a scam. Got a dollar? Sorry, need two nowadays.

Anything that is weak against the sort of attacks that a language model can muster has been under attack by malicious humans for so long that by this point, we distrust those media intrinsically.

The people you know personally that are also on the internet believing wrong crap? I can trust in general they don't want to lead me astray, but there are a lot of people in my life that don't have a reasonable means of following the scientific method, or looking at a situation and putting through filters to determine if what they are thinking about is a logical fallacy.
Don't worry, there is ample evidence all around us that there are plenty - hundreds of thousands at least - of engineers who have zero moral compass.
Understand where you're coming from but your guilt is less waranted that with a defense attorney.

It's not your job to enforce policies that don't exist. There's a broken policy if doctors cand switch jurisdictions like that.

In Europe there's https://gdpr.eu/right-to-be-forgotten/ that gives poeple the right to for free what your company charged money for.

> It's not your job to enforce policies that don't exist.

If you have moral qualms with what you're being paid to do, then a policy exists. It just might not be a government policy.

Maybe we shouldn't expect people to become crusaders for the cause, but I do think it's reasonable to expect them to distance themselves from that kind of work (which GP did, kudos).

Personal and societal morals supersede government policies. Ideally, government policies strengthen societal morals, but that is not always the case.
Why would a defense attorney need feel guilty? All humans are fundamentally duplicitous, which includes "the good guys". I'm fine with a serial killer getting the best defense possible. Without a strong counterpressure in a system, no relative virtue has the capacity to be emerge.

Everyone needs a good defense. No exceptions.

In point of fact, before the emergence of Law & Order, it was often the defense attorney focused on as the person of virtue in the legal system. Governments gonna government. They have tons of tax money to throw at locking people up.

A defense attorney has their assistants, wits, and maybe a PI or two they can reach out to to get them info to use in the defense of their client.

And even with a 100% open shut, they done it case, the hypothetical defendant still deserves someone that will exercise every legal remedy/avenue on their behalf, because, damnit, no one else will, and if we're going to pretend our legal system is even remotely okay, there has to be someone to look out for even the scumbags.

The only tragedy is that like so much these days, the inequity of the system is laid bare by the paltry quality/funding dispersed to the Public Defender's office compared to what gets raked in by the big firms & outfits.

Agreed. Didn't intend to say defense attorneys should feel guilty (but some do feel guility, regardless), but that the reputation activity is not even related to the actual legal case.

Moreover, feeling a duty to punish or extend the punishment for someone beyond the legal system reminds me of Monty Python stoning scene.

Anyone know of an online database I can find these judgements by enter a doctors name?
In no way do I intend on defending the doctors. I am glad you quit and you don't have the moral dilemma. What has become murky for me is that often the truth lies in the middle. Doctor who killed someone isn't the best example so I will use technology as an example. It is often not clear when something goes wrong whether it was the technology, the manner in which technology was deployed, the skills of the personnel involved or some other external factor. If you talk to the people who chose the technology you will get one story, the people operating the technology another story and to the person who has to pay another story. This how we end up with companies successfully launching successful products using PHP and MySQL yet these same two technologies are trashed ad nauseum here on HN. Just who is right or telling the truth you will never really know.
Has Wikipedia blacklisted these sites yet? I wonder how many of these websites are presently being used as citations to lock whitewashed claims made about clients on their Wikipedia pages.
The way you attack Wikipedia is different, the "not notable" can be very powerful.
Can you elaborate?
I wonder how many of these websites are presently being used as citations to lock whitewashed claims made about clients on their Wikipedia pages.
I frequently see people on HN link to these sorts of biased content farms sites when groping around in the dark of the internet in a frequently very successful bid to back up falsehood in heated political debate. They are doing that for free and they basically never get called out. In a commercial setting where you have paid people who's job it is to do that from 9-5 and where things are generally far less controversial and therefore far less subject to challenge I can only assume the proportion is higher.
These people run afoul of the ftc paid influencer disclosure regulations.
I used to see the 'Right to be Forgotten' notifications from Google for a UK national newspaper.

Almost every one was for a story where someone had been convicted of a crime, or professional misconduct and so wanted the story removed from Google's index to make it harder to find their misdeeds

In accordance with prophecy, sadly. People really don't realise to what degree deletion (or rather de-ranking) is a tool of the powerful, not a boon for the weak.
> someone had been convicted of a crime

The issue isn't that people who commit crimes can hide their past, but that "corrections" facilities to not rehabilitate criminals into law-abiding members of society.

Having a criminal past follow someone for their entire life is a surefire way to make sure they can't find legal ways of making money.

The part that really bugs is when some privileged criminal goes through all the trouble of white washing their online presence only to commit more crimes. Shouldn’t that be an aggravating factor during sentencing to prove premeditation?
Reminds me of how apartment complexes, especially in college towns, will change their name if a crime happens there that makes the news. Then prospective tenants looking up information about 'University Heights on the Green' won't see the stories about the series of rapes the year before at 'Twin Oaks Parkside' unless they think to do a search on the address.
I'm pretty sure the name change is usually far more benign than that. Apartments depreciate faster in some areas than others. It can also be difficult to turn a profit especially in a college town where nobody but broke and rowdy students want to live. Apartment complexes then get new ownership after the last one gives up and the new property management changes the name to fit their brand.
This company work will be infinitely easier with LLM like Chatgpt. Lower cost and quicker fake content generation.

I foresee the next iteration of Google Search Algo having a penalty for AI generated content...

There is a tricky arms race if I ever saw one.

How do you beat that? Presumably an AI, and you have it copy the public-ish AI to see what it generates, and then compare?

Not everyone who needs this is a bad guy.

I did this, as a favor to a friend. She had written some erotica under a pen name and someone recirculated it, against her wishes, under her real name. Well, the magic of RSS took hold and suddenly any search for her was smutty. And she was looking for a job change at the time ...

One can also change their name in that case. It might be one of the most effective ways of wiping one's internet slate clean.
Perhaps a bit too radical? Imagine the headache of changing your legal name everywhere - from banks and driving licenses to frequent flyer cards and your doctors office. Uff, Id rather try the whitewashing first.
I don’t have to imagine. I changed my last name when I got married, as many people choose to do. It’s not a big headache.

You could also do it for another reason than marriage. The effect will be the same. And it’s easy to do. Whitewashing is definitely a lot more involved, especially if it goes beyond right to be forgotten requests.

I feel like most people realise this. I know people who have changed their names to “reinvent” themselves and no longer be associated with their past. Famously, witness protection programs also work like that sometimes. It’s just the most efficient and common sense way to give up one’s old identity.

Sometimes, rather than pull out the vacuum or scrubbing down the toilet, I just move to a new place. It's a lot simpler and quite thorough.
I did reputation scrubs for recovering alcoholics who couldn't get jobs because of pre-rehab pictures and social media posts. I was a volunteer. I still think I did the right thing.
Has the list of client companies been made public anywhere?
How is this any different than a defense attorney? Should a 15 year old Reuters article prevent someone from ever gaining employment or getting a bank account again? I remember when mugshots.com was on HN everyone was all outraged about it. Seems a little hypocritical.
Seems like lessons learned by the pirate bays and zlibraries hydra as well as products like freenet, lbry/odysee and the like are a way to protect against bullshit like this.

Hosts like the one that hosted stormfront and gab and parler, while putting you in bad company, would keep the information on the internet.