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The key point: " Reviewing Team Jorge’s different accounts shows that the majority of their posts and tweets are benign – concealing their lies within seemingly organic online activity. "
clickbait alert:

> He was tasked with spreading a rumor on Twitter that Emmanuel the Emu had passed away, using the hashtag #RIP_Emmanuel.

This is a disinformation company that spread the false rumor that Emanuel died. They didn't "have" to do it, and they didn't actually kill him.

Isn't the clickbait aspect sort of the point of the article?