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It’s vice signalling. Zuck is doing it because Elon is doing it, not because it makes any sense to the business. It’s a clear indication that the billionaire boys club is in firm control and that if Zuck wants to set the controls for the heart of the sun and destroy Facebook and the VR industry he can damn well do it.
It is amazing how many people think they know better than the guy whose company did $120 billion in revenue last year. Maybe Zuck has more business sense than some rando writing for the Atlantic?

Imo paid verification will absolutely make sense to the tens of millions of brands that advertise on Meta's platforms.

"Nobody seriously thinks that Facebook or Twitter will rake in anything remotely comparable" (to the billions made by airline fees)

SnapChat already has 2 million paid subscribers. Between FB and Insta, Meta has > 6x as many active users and will charge for verification separately at this stage so 10 million paid Meta accounts seems realistic in the short term = ~$1.44 billion a year.

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Isn't Meta Verification only for individuals, not companies? (At least in this iteration)
I think currently yes. It seems pretty likely that they'll expand it to include brands soon.
Because soon a free account on the web will mean little to nothing.