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Apple doesn't seem to have a vision for the future. Elon is working on global energy sustainability, self-driving cars, underground tunnels, global internet, reusable rockets, neuralink, free speech, etc... Apple was rumoured to be working on a car... now a VR headset... It feels gimmicky. It feels like: "let's wait to see what becomes popular and then copy it".

"Where there is no vision, the people perish" - Proverbs 29:18

Elon Musk's idea of "working on free speech" seems to be limited to "let's unban a bunch of neo-Nazis and antisemites, most notably Kanye West, and tank the value of Twitter and Tesla in the process".

You're spot-on with Apple - but on the other side, maybe it's not bad to have an example of a company that is fine existing as it is and not needing to participate in the destructive pseudo-innovatism race that has led to shit like thousands of altcoin scams/"Web3".

Apple makes computers, and means of using them to communicate ideas.

They don't need to chase other industries, because what they do keeps them beyond busy.

Elon is spending all of his time sucking the dicks of the hard right wing MAGA crowd. That's not a vision.
> Most of these people carried the title of vice president, which is just below the senior vice president level that reports to Chief Executive Officer Tim Cook.

That's one of those "technically true" facts that doesn't say much.

I don't work at Apple, but while VP at BigTech is a BIG DEAL, we're still talking about a scenario where there are maybe ~10 Senior Vice Presidents, and probably ~200 regular Vice Presidents.

11 is still a lot though.

This is a weird article. It starts like a news report, then suddenly reads like a rumor based on insider info ("Moreover, I’ve been warned that..."), and then ends like an opinion piece "Apple’s structure itself is a source of stress". Also, who is the author?
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Change is good.
When you’re the most valuable company in the world, is it? Wouldn’t you want to just keep doing what you’re doing?
History is littered with the companies that took that approach, so “keep doing the same thing” is no guarantee of future success.
What a terrible website, I couldn’t make it to the end of the article because of all the ads and popups