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I'm a professional FE Engineer and we're currently working on self-serve.

I've written this blog post for Indie devs that struggle with initial churn and can mitigate it by introducing a simple self-serve model to their product.

Most people don't know about self-serve, at least I didn't. I'll be writting some more stuff regarding product-led development.

More on this can be viewed on my Twitter profile @mihanovak1024