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This should be the policy for every media organization. Employees can still use TikTok on their personal phones or iPads (or even on the web).

The small number of people whose job it is to post content on social media can be issued a separate device solely for TikTok.

s/TikTok/{Google,Microsoft,Apple}/g
Google, Microsoft, and Amazon are not controlled by the Chinese Communist Party.

They arguably are influenced by US government, which can be an issue depending on what sort of reporting the media outlet does.

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Do they not have MDM?

Why were they running random apps on work phones anyhow?

Massive security and privacy vulnerability.

Also, BYOD is a terrible idea because comingling personal and work is a minefield for both the employee and the company.

It's one of the most installed apps on the planet, hardly a "random app".
Popularity is orthogonal to organizational approval for the apps they want on their devices.

If Yelp corporate doesn't want Google Maps on their phone for reason X, that's a policy decision.

It's largely unenforceable without MDM enrollment.

They do have MDM. But that doesn't necessarily stop people installing their own apps.
Wow, I don't install anything non-work related on my work phone....

And not only because I consider anything typed into it as accessible to IT (even if just in a proxy log or something.)