I heard about this on the radio this morning. It struck me as an example of the "death by 1000 cuts" of mildly burdensome regulations that each make it just a bit harder to run a company. I guess companies wouldn't have to worry about it until they have gotten big enough to have an unsubscribe webpage, so maybe not so burdensome.
Companies would only need to implement an unsubscribe webpage if they also had a web page where customers could subscribe. That doesn't seem like an overly burdensome requirement to me.
While we're at it, can we please mandate some sort of notification for recurring billing?
I once interviewed at a company where they said that they had something like 30% dormant accounts still paying for the service. I asked how they were manage to pull this off. They said that if they hadn't had any activity 28 days they didn't send email reminders that they were being billed. I ended the call shortly thereafter.
Ever since, I've always been mindful about how frequently I'm not notified I paid for something by a company, but instead from my cardholder's app.
> While we're at it, can we please mandate some sort of notification for recurring billing?
Good news:
"The proposed rule would require sellers to provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed."
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[ 0.22 ms ] story [ 29.3 ms ] threadI once interviewed at a company where they said that they had something like 30% dormant accounts still paying for the service. I asked how they were manage to pull this off. They said that if they hadn't had any activity 28 days they didn't send email reminders that they were being billed. I ended the call shortly thereafter.
Ever since, I've always been mindful about how frequently I'm not notified I paid for something by a company, but instead from my cardholder's app.
Good news:
"The proposed rule would require sellers to provide an annual reminder to consumers enrolled in negative option programs involving anything other than physical goods, before they are automatically renewed."