Ask HN: Why are meetings necessary before evaluating a service?
It seems that more and more Saas companies insist on you booking a meeting with them prior to being able to evaluate or purchase the service.
Why is this necessary? It seems like this would cause a lot of potential customers to bounce.
2 comments
[ 2.4 ms ] story [ 11.5 ms ] thread- are you going to be a "likely" customer?
- do you have a problem (or problems) the service can actually solve?
- are you applying the service to the "right" problem(s) you have?
- what other issue(s) can they possibly help address?
- establish a relationship early that can build over time
It's possible but much harder to misrepresent things face-to-face.