"Punchline: I expected more this year. I really did. If it takes 54 ads to see one great example of integrated marketing done right… Ouch."
It just goes to show that there is a great learning curve between "established" industry professionals, who have made their livelihoods off of past marketing schemes but now must adapt due to the Great Opening the internet has provided; and the young people of today, who have grown up using the internet and understand a great deal more intuitively about how to appeal to the Facebookers and related ilk. It is all about inclusivity, people! And puppies -- people love puppies! ;D
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[ 3.2 ms ] story [ 14.7 ms ] threadIt just goes to show that there is a great learning curve between "established" industry professionals, who have made their livelihoods off of past marketing schemes but now must adapt due to the Great Opening the internet has provided; and the young people of today, who have grown up using the internet and understand a great deal more intuitively about how to appeal to the Facebookers and related ilk. It is all about inclusivity, people! And puppies -- people love puppies! ;D