This approach makes a lot of sense. I tried something similar with an iOS app and was surprised to find that Apple frowns upon this practice. They'd prefer that developers do usability testing beforehand instead of native A/B testing in the wild. Does anyone know if Apple has clarified this position?
It would be much more developer friendly to encourage this and would ultimately lead to better experiences for users.
We were just encouraged to take a different approach. Not rejected. That's why I'm curious to see if others have had a different experience if they've been up front about what they're doing.
Apple does not want beta products in the app store, which makes sense. But I've not seen an outright ban on testing. Testing allows us to make the app better! In any case, we've not been rejected.
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[ 3.6 ms ] story [ 20.2 ms ] threadIt would be much more developer friendly to encourage this and would ultimately lead to better experiences for users.