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Guess the Fed’s attack on consumer spending is working.
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Innovation is dead at Apple. (just like at Google or Microsoft).

They need more marketing to keep their existing base. The only issue is that minors shall be protected from advertising companies.

Innovation doesn't help when everyone that would buy an Apple product, already owns at least one product, and when there is market line that Apple won't go to, it remains replacing devices by existing owners.

Since most people only buy new hardware when existing one breaks, or doesn't fulfil their purpose anylonger, replacing devices alone isn't sustainable.

When you go into financial services then you know a company has run out of ideas.

What next ???.

iCar ??? AR headset (it is gonna flop like Google Glass unless they make it as light and wearable as a pair of Gucci sunglasses - external battery packs - not the Steve Jobs way)