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Please update how many stickers you sell =)
Looks like it's only Swedish startups at the moment.
Readmill founders are swedish, but they are based in Berlin.
International stickers are coming anytime now! We're taking submissions at hello@tictail.com
I assume those prices denote the money the startups will pay me if I spread their stickers?
For those who were as confused as I was, the prices are in Swedish Krona. Currently 1 Swedish krona == 0.1503 US dollars.
Why would I pay to advertise their product?
Because you like it, and want it to be successful so you can keep using it?

Makes more sense than paying to advertise a political party or a sports team...

This might be a good idea if you get stickers from more popular startups (Tumblr and Foursquare comes to mind). Having stickers on your laptop has turned into a fashion thing. I went to the TechStars Demo presentation yesterday and many people had stickers on their laptops.
Not hating on the project but seems like a problem over-engineered.

Most startups will happily send you a pile of stickers for free if you email them, or at the very least send a stamped addressed envelope.

It's an e-commerce startup that's dogfooding by selling stickers, if that makes more sense.
Actually, that does, thank you.