From secondary sources I understand that customers could pay what they want for specialty coffee. Other articles were priced at a premium to subsidise this money losing endeavour. Turns out, people don't pay enough voluntarily to run a business.
>The 5 cent coffee is located in multiple places within Wall Drug. There is no cashier — the customer serves herself. Dropping a nickel into a wooden box is all that is needed to pick up a ceramic mug to fill up.
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[ 2.8 ms ] story [ 20.1 ms ] threadMaybe the pay-what-you want model wasn't the only problem?
https://heavytable.com/5-cent-coffee-at-wall-drug/
"5 CENT COFFEE AT WALL DRUG"
>The 5 cent coffee is located in multiple places within Wall Drug. There is no cashier — the customer serves herself. Dropping a nickel into a wooden box is all that is needed to pick up a ceramic mug to fill up.