IMO the killer app for AR is just working as an effective "personal display". Interactivity is a red herring. The Nreal Air is almost good enough already–it's not too conspicuous and great for watching movies on a big screen on airplanes, in small apartments, etc.
I think if Apple made a sleek headset or glasses to stream the display from Macs, iPhones, etc., with best-in-class display quality and tight ecosystem integration, they would make a killing–even if serving as a big "personal display" was all it could do.
To me the analogy is Airpods. Right now the tech isn't quite there, but I bet in 5-10 years, a huge percentage of people will have AR glasses they use as a personal display to watch content. Just like Airpods, people will complain that it's too expensive, the quality isn't as good, it's too inconvenient, etc–and then watch as millions adopt it anyway.
Indeed, the "killer app" is the no app situation, it's all about the default UX
> I think if Apple made a sleek headset or glasses to stream the display from Macs, iPhones, etc., with best-in-class display quality and tight ecosystem integration, they would make a killing–even if serving as a big "personal display" was all it could do.
That's not AR anymore, you are now asking for VR
AR = augmented reality
Glasses = apparel for most people, it shouldn't look big or overly techy
I said it many months ago, if the iGlasses can't replace your traditional glasses or your favorite Ray Ban or if it's situational and impractical for your daily life, including driving, then it'll flop, it's Apple, whatever they will announce should be positioned as "the natural evolution of glasses", just like they did with their smartphone, earbuds and watches
Is the industry ready to miniaturize every component needed for an iGlasses? I don't think so, so I doubt Apple will announce something anytime soon, too early..
> That's not AR anymore, you are now asking for VR
The Nreal Air is basically a pair of sunglasses that don't look TOO dorky and automatically display a massive 130"+ screen in front of you when you plug them in. When the screen is off you can see through the sunglasses normally. Maybe there's a subtler difference I'm missing between AR and VR but to me that's AR.
IMO Nreal's version isn't quite ready for mass adoption but if there's anyone who could make a better version you'd think it would be Apple (though it would likely cost more money).
Not really an Apple fan, but their approach is usually not jumping on the bandwagon or hype train immediately, but then they do it right and functional especially with a proper integration in their ecosystem. It would be hilarious if AR/VR became a trend again with one release by Apple, yet Facebook spent billions for years and nothing really worked, it would probably show the difference between an actual tech company and another who’s only good at violating your privacy.
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[ 2.7 ms ] story [ 18.9 ms ] threadI think if Apple made a sleek headset or glasses to stream the display from Macs, iPhones, etc., with best-in-class display quality and tight ecosystem integration, they would make a killing–even if serving as a big "personal display" was all it could do.
To me the analogy is Airpods. Right now the tech isn't quite there, but I bet in 5-10 years, a huge percentage of people will have AR glasses they use as a personal display to watch content. Just like Airpods, people will complain that it's too expensive, the quality isn't as good, it's too inconvenient, etc–and then watch as millions adopt it anyway.
> I think if Apple made a sleek headset or glasses to stream the display from Macs, iPhones, etc., with best-in-class display quality and tight ecosystem integration, they would make a killing–even if serving as a big "personal display" was all it could do.
That's not AR anymore, you are now asking for VR
AR = augmented reality
Glasses = apparel for most people, it shouldn't look big or overly techy
I said it many months ago, if the iGlasses can't replace your traditional glasses or your favorite Ray Ban or if it's situational and impractical for your daily life, including driving, then it'll flop, it's Apple, whatever they will announce should be positioned as "the natural evolution of glasses", just like they did with their smartphone, earbuds and watches
Is the industry ready to miniaturize every component needed for an iGlasses? I don't think so, so I doubt Apple will announce something anytime soon, too early..
The Nreal Air is basically a pair of sunglasses that don't look TOO dorky and automatically display a massive 130"+ screen in front of you when you plug them in. When the screen is off you can see through the sunglasses normally. Maybe there's a subtler difference I'm missing between AR and VR but to me that's AR.
IMO Nreal's version isn't quite ready for mass adoption but if there's anyone who could make a better version you'd think it would be Apple (though it would likely cost more money).