4 comments

[ 3.3 ms ] story [ 16.5 ms ] thread
What are some of your favourites and why? Any tips on how to design nicely optimised ones? I’d love to hear :)
if I had to narrow it down to a few, it would be:

https://www.bonjoro.com/pricing they do a good job displaying a lot of different options (annual v month, solo v team, 4 different price tiers

https://www.butter.us/pricing clean, simple UI. also use their brand color to direct people to goal outcome (annual plan, at the pro level)

https://www.notion.so/pricing communicate the value of the tool with a really long feature list

https://www.pipedrive.com/en/pricing good summaries of each plan that still pretty high level but they have the ability to dive deeper with the "compare plans" button

ultimately though - the best pricing pages are the ones that convert the most. each of the tools I listed are all going after slightly different target customers who all probably want to see different things on a pricing page. just like with landing pages I think pricing pages deserve attention when it comes to a/b testing

Add some popular ones in there too - SalesForce, Oracle, PagerDuty, DataCloud.