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This was awesome. Thanks for posting this. My eyes are still recuperating from the site.

I loved the Ling's response in the the comments section: "Yes, many people will take one look, or make one visit and leave, never to come back. Many people complain about retina burn etc. But, so what? I HAVE to polarise visitors, and get them to choose to stay or go. It's no good being average, no one would commit to £12k of payments over 3 years if I was average. So the argument that I get drop-off is very valid."

She is literally implementing Seth Godin's "Purple Cow" and what is weird is that she actually "builds trust" with it. The site is definitely memorable and fun.

Thanks again for sharing. I have read so much about design and done a lot of design along coding - this is the real deal.