The top reason was actually an issue with the Android experience. Over 53% of respondents said they moved to iPhone because of problems with their Android smartphone. Specifics cited were “their old phone did not serve them, because it was aging, needed repair, or had some deficiency that affected their user experience.”
I'm sorry... better build quality, more years of security updates, and resale value are irrelevant? I don't feel like you are discussing this in good faith.
Well it matters as it directly relates to resale value. I update my iphone around every 6 years now that new features aren't game changing. I get full security updates during this period. I'm not sure there is any android devices that get security updates that far out, which also directly hurts their resale value.
I've always thought iMessage is more of a retention strategy than an attraction strategy. Makes me wonder if there is a good way to get data on why consumer stay with iPhone.
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[ 3.9 ms ] story [ 36.2 ms ] threadThe top reason was actually an issue with the Android experience. Over 53% of respondents said they moved to iPhone because of problems with their Android smartphone. Specifics cited were “their old phone did not serve them, because it was aging, needed repair, or had some deficiency that affected their user experience.”
Paying $30-40 a month for an iPhone contract is insane when a $250 Android will easily do everything you need.
I ask all my iPhone friends, what does your phone do that mine can't for a lot less?
The response I typically get is just a blank stare or some blatantly false misconception.
Past research has shown that iPhone users are more likely to upgrade than Android --- often whenever a newer model comes out.
Ok. All the research I see suggests the average iPhone user upgrades every 2-3 years.