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Was ist das? A website espousing "Stop Talking" full of videos of people... talking, and nothing else. ???
Exactly. There's no indication of what you're signing-up for by giving them your e-mail address.
Thanks for the feedback, everyone. Here's some additional info on the program:

We're gearing up to launch our online learning community. We'll be sending invites to our first program, Fundamentals of Entrepreneurship, soon.

We'll make this clearer on the site as well.

I guess they forgot to make the part of the website that explains what it is.
"You can't be in that business until you figure out a different way to produce it." That is something a lot of entrepreneurs need to keep in mind.

But seriously, what is this for? A poorly executed campaign if you ask me.

> But seriously, what is this for?

Looks more like a campaign prop then a serious endeavor.

Note: On websites other than Pandora/YouTube I automatically tune out anything that has a 'play' button on it. If there's no explanatory text, there's no interest for me.
I checked their index page and what I got from there is that they want you to

... stop talking

... start watching/listening success stories

... start yours (What? stories? :P)

Each video is a story of entrepreneur. It's short and to the point IMO.
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Very cute, completely confusing.
I'm at a loss here.

I'm very careful not to reject this kind of "My Success Story" thing straight away. Too often it feels to me like the kind motivational self help with no insights or real lessons to be shared — until I find out someone who watched the same video (or attended the same event, read the same article) got a real insight of some kind from it. [1] That said, I watched a bunch of these videos and got nothing from them. :-(

I'm not subscribing at this time because I'm genuinely concerned I'll be subscribing to videos of people rubbing their success in my face, and not much else.

[1] Here's something another member of HN fished from one of the videos: http://news.ycombinator.com/item?id=3617651 (though I support the spirit, I don't particularly agree with that sentence).

EDIT: to be sure, I'm not claiming this website is going to offer lousy content, but I am claiming that they're doing lousy advertisement to that content (well, as far as I'm concerned at least — I'm merely a data point here).