Bernays (IIRC) goes into detail about how detailed segmentation (a century ago, they had to hand-craft theirs, often with the help of push polling) is useful to "triangulate" a targeted segment by saturating neighbouring segments (pre-astroturf astroturfing).
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[ 2.6 ms ] story [ 18.4 ms ] threadBernays (IIRC) goes into detail about how detailed segmentation (a century ago, they had to hand-craft theirs, often with the help of push polling) is useful to "triangulate" a targeted segment by saturating neighbouring segments (pre-astroturf astroturfing).