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AI has become a part of our lives without us even realizing it. It’s present in the technology that powers our smartphones, the autonomous-driving features in cars, and the tools that retailers use to surprise and delight consumers. Its progress has been gradual and often unnoticed. While there have been notable milestones, like when AlphaGo defeated a world champion Go player in 2016, these achievements quickly faded from public consciousness.
This got rightly made fun of a bit on twitter. How much did they say the metaverse and blockchain were going to create? Or previous things (deep learning) that we called AI.

I don't mean to say I think there are no applications. Just that McK's numbers are completely made up and their grasp of what emerging technologies may go places is nonexistent.

I understand their "thought leadership" is more futurism than a prediction with some real confidence attached, and it serves their purpose well. They're not dumb, they know exactly what this is and who the audience is and it's optimized for that, not random internet commenters. Still worth making fun of though.

(Strategy) consulting in general is basically telling clients what they want to hear and backing it up with complex Excel sheets and slick corporate slide decks.