The Problem with A/B Testing (Stop Calling It Conversion Rate Optimisation) (somethingdecent.co.uk) 1 points by makingstuffs 3y ago ↗ HN
[–] makingstuffs 3y ago ↗ I wrote this article to highlight some issues within the industry of AB Testing, especially when the testing is sold as a product.People often forget the purpose of the job and just focus on conversion rate which feels like a tool for a marketer to catch clients.
1 comment
[ 5.2 ms ] story [ 13.4 ms ] threadPeople often forget the purpose of the job and just focus on conversion rate which feels like a tool for a marketer to catch clients.