By promote your own website, do you mean the site / business, or your own articles etc?
People do a Show HN for their business or product often.
For articles / blogs, good question. I just posted -- one minute before I saw this in new! -- an article I wrote. I think it's interesting to the HN audience, so I posted it. Now I wonder if that's okay to do.
Generally speaking, a certain level of self-promotion is OK here. In fact, here's an entire feature "Show HN" just for showing off your own stuff. But as a corollary to the guidelines[1] and FAQ[2] do say that HN is not primarily for self-promotion. And if all you post is just self-promotional content, and/or if you're posting self-promotional stuff all the time, it's going to be frowned upon and could result in your account being restricted or something.
From the guidelines doc:
Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity.
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[ 3.0 ms ] story [ 19.4 ms ] threadPeople do a Show HN for their business or product often.
For articles / blogs, good question. I just posted -- one minute before I saw this in new! -- an article I wrote. I think it's interesting to the HN audience, so I posted it. Now I wonder if that's okay to do.
From the guidelines doc:
Please don't use HN primarily for promotion. It's ok to post your own stuff part of the time, but the primary use of the site should be for curiosity.
[1]: https://news.ycombinator.com/newsguidelines.html
[2]: https://news.ycombinator.com/newsfaq.html