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jrs235
Not sure why this is rising. There is a book by this name, and seems to be the same/similar content, that was published about 9 years ago.

Edit: It appears this content/article/paper was written almost 20 years ago. Interesting.

https://www.blueoceanstrategy.com/what-is-blue-ocean-strateg...

FrustratedMonky
Because everything old is new again. Because every Idea is being heard by a number of people for the first time. Insert XKCD comic
scyzoryk_xyz
Takes while to notice this with age.

If only one could tell which ideas that are old and worn, would be worth bringing up again!

santiagobasulto
I read the book A LONG time ago, feels like more than 9y. Great book as far as I can remember.

EDIT: I think it included an example of NYPD under Rudy Giuliani LOL :)

dchuk
The book and this article are by the same authors
Oscarjr
Patrick Bet David talked about it and credited the book with his motive that led to his $200m payday.
jamesash
Having read both the book and the article, I think the article was sufficient in getting the main point across.
hrnn
the agile manifesto is even shorter and look at the industry it's been build from that.
moneywoes
Is this still relevant?
sowbug
Do you mean seeking out areas with less existing competition? I would hazard a guess it will always be relevant.
ekianjo
kind of is, but harder to achieve in practice than it seems
mindtricks
Don't take for granted the number of people who will enter a crowded market just because they think they can do it better.
etempleton
It is very relevant, but also very difficult to pull off. You need to be correct that there is even a potential market for what you want to sell and you need to come up with something or package something in a compelling way no one has thought of before. The best example is probably the Nintendo Wii and Nintendo 3DS. They actually came out and talked about Blue Ocean when launching it. I don't know if they were thinking about the strategy when designing the products, but they correctly assessed that the market was not core gamers but people who usually do not even play games. That is a pretty bold gamble.
scyzoryk_xyz
Hard to tell if it’s such a gamble considering all their prior consoles were aimed that way as well. If anything, the gamble was in not making the move towards “hardcore gamers” that everyone else was making at the time. They had their established idea of reality and they didn’t cave into what everyone else was pursuing. Such insight can be a unique asset itself.

Which, your point stands nevertheless. You have to have some level of deeper understanding of and experience with a market to pull it off. Having some sort of philosophy and principles probably don’t hurt either.