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I have seen this a lot lately. I am curious to understand how these are used and/or what benefit they provide?
drive by exploits
What happens if you take a photo of the ad? Does it takes you to the website?
I've not seen this before. Looks more like visual artefacting from a graphics processing error to me on first glance.

Where was this specific ad? Might try to find one in the wild myself?

If it is a QR code it seems like maybe some kind of proprietary watermarking tech to track ads for some very specific purpose. My phone either can't lock onto it or can't read it.