HN Explorer

Instagram Ads are bad for business

1 points by djsegal ↗ HN
Outlined in the following Reddit post, Instagram now sets hard caps on your account's reach:

https://www.reddit.com/r/Instagram/comments/14jt40q/cap_on_daily_reach

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An obvious corollary of this is that if your Ads reach the quota, the organic reach of your new posts will be quashed!

// this is especially true near the end of the day (California time) where you have already saturated

1 comment

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djsegal
To test this, feel free to spend $1M on ads for one day (and post something new)

1) You will see the hard cap set for your account

2) If close to end of day, no one will see your new post