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What a fragging amazing treasure. Rushkoff has just gotten better and better over time, more and more on point. Humble fun opening:

> I thought i was supposed to go out there to do this talk on the digital future & do this talk on the digital future - you know what I usually do -& just try to make people angry, you know- wealthy people upset by telling them people what this technology is for, and all that, and business plans are stupid, and killing the world....

Real talk middle, about the brutal indifferent stasism of AI:

> The dataset on which we are feeding our ai's is us. Is what we are actually doing. We have created a situation where we have a generation of very powerful children learning how to be, based on how we are.

> The only way to raise appropriately AIs is to begin behaving appropriately ourselves.

> The only way to raise appropriately AIs is to begin behaving appropriately ourselves.

I dunno, wasn't Saint Augustine "lord make me good, but not yet" pretty much admitting that our heroes have feet of clay, and yet they function as educators and leaders.

If you modulate the training set through externally derived axioms of good and bad, can't you train an AI on objectively naughty data to recognise the anti-set of good behaviour?

Do we WANT the AI judging us as good / bad?
A major thread through the talk is that there are powers that be that think they have the answers & want to shape & mold us. Not super clearly stated, but implicitly said, it rarely works & the hubris almost always causes huge problems, is a projection rather than what the world wants or needs.

If AI is judging us, it's either based on data encoding our existing behaviors. Or it's crudely manipulated data by biased hubris filled megalomaniacs. The rest of humanity doesn't really have/isn't permitted much of a say in the matter.

> it's either based on data encoding our existing behaviors. Or it's crudely manipulated data by biased hubris

My argument would be this is both likely and inevitable where there AI is used as a judge. OpenAI, for example, has material explaining how they prune and curate their datasets to alter it's biases.

The issue of what is good or bad is all a matter of perspective though.

On the extreme end of this is - What one side considered a terrorist, the other considers them a liberating warrior.

That is easy at that scale but the finer grain you go on morals the more fuzzy it gets and the more push back you will get from all directions. This is how you get things like the 1946 Obscenity threshold of "I know it when I see it".

Many saw the 2008 crash as a major issue that destroyed the lives of millions of people, some hard line environmentalists saw it as the single great decrease in consumption we have ever had.

"I don't necessarily like tech bros but I like talking with tech bros and at tech bros because they're easy to upset. The main way you upset them is by asserting either their humanity or everyone else's humanity."

Ok, this is now on my watchlist. Such a good summation.

I don't think that making denigrating remarks about any group of people (even "tech bros") is a good way to start a talk. It signals to me that the speaker is more interested in identity politics, pitting "us" against "them" because that's what seems to hold peoples' attention these days, rather than serious solutions.
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Rushkoff often portrays himself as the counter-culture heroically wise anti-hero.
What even is a techbro anymore? At best, it seems to mean “person I dislike in tech”. At worst, it seems like anti-autism (e.g. “overly logical”).
It's not ableist to take issue with people who exclude qualitative considerations, especially considerations of human subjective experience and existence, from their reasoning. That's a very big and often dangerous flaw in reasoning that can cause a lot of problems, and that doesn't change even if autistic people have more of a tendency to fall into that sort of mistake. That just means it's a cognitive bias that's common for us just, like other cognitive biases (like e.g. the bandwagon fallacy) are more common for non-autistic people.

Here's my definition btw:

> it is a specific subset of the people who work in tech whose attitude towards tech is characterized by a sort of brash, prideful belief that you can solve everything with technological solutions and that the human (qualitative) factor of things just isn't relevant — or is even harmful because it's "unquantifiable" and it needs to be specifically perfected out of our considerations.

You're only looking at the Tech part. The Bro part is the unquestioning allegiance to optimization and capital maximization.
As an old-school nerd and non-neurotypical person, I think that's both wrong and insulting. I have never felt targeted by the term "tech bro".

You could probably get at what people mean by it by starting with "person I dislike in tech" and asking exactly who they dislike and why. It's not because they write code.

But if you want a cheat, TV Tropes has a pretty good explanation of how the tech bro stereotype differs from the average nerd: https://tvtropes.org/pmwiki/pmwiki.php/Main/TechBro

That’s a good reference web page, thank you. It makes it much easier for me to understand what others mean by it in mainstream usage.

I’ve unfortunately had some different life experiences of people using the term in other ways, dissimilar to the stereotype on TVTropes… or at least I perceived it as so.

>At worst, it seems like anti-autism (e.g. “overly logical”).

I think fundamentally it's a combination of 1) arrogance in thinking they understand how the world works socially (and are very capable of solving problems that are fundamentally social), and 2) a complete lack of understanding of how the world works socially.

People hate them because at best they're idiots who achieve nothing and at worst their hardworking idiocy makes the world materially worse.

In particular, techbros tend to have a belief that social problems can be solved with technological solutions (e.g. the solution to the housing crisis is to design a construction technique with lower material/labor costs). The problem in this instance is that if they asked themselves "what is the root cause of the problem", instead of jumping straight into the technology (they commonly "disrupt" old technology by ignoring some particular prevailing wisdom, and frame ignoring said wisdom as "not being closed-minded" instead of as "being stupid and ignoring the lessons of the past" - which, to be fair, is occasionally true).

There's also a more explicitly political component, but saying "they have X politics which is stupid" is a great way to start a political flame-war so I think I'll skip that.

So tl;dr: technosolutionism, plus overconfidence on trying to solve social problems that they don't even understand, let alone have the ability to solve.

I don't think that's true at all. You are taking classical liberal ideas to an absurd extreme — and far too literally — and it's handicapping your conceptual capabilities.

It isn't necessarily identity politics to talk about groups of people, nor does it necessarily preclude discussing real solutions either — it depends on the relevancy of the group being mentioned. If the group being mentioned is a subculture or philosophical tendency or whatever the defining characteristics of which are relevant to the subject at hand, then it's perfectly fine to refer to such a group. It's only if you are bringing in groups that aren't actually relevant to a discussion, whose defining characteristics aren't provably related to the characteristic you are trying to apply to them, does talking about groups become a problematic thing. Barring that, being able to talk about groups of people that have different approaches or attitudes or beliefs or behaviors regarding a subject, even if it's to speak derogatorily about them, is basically necessary to have a functional discussion about certain topics whatsoever.

In this case, we are having a discussion about attitudes towards technological solutions and technological progress, and one of the major cultures that influence discussions around that stuff and the direction things actually take are 'tech bros.' If we band the ability to speak about such a group that would just give them free reign to do anything they wanted without being criticized.

To define the group, it is a specific subset of the people who work in tech whose attitude towards tech is characterized by a sort of brash, prideful belief that you can solve everything with technological solutions and that the human (qualitative) factor of things just isn't relevant — or is even harmful because it's "unquantifiable" and it needs to be specifically perfected out of our considerations.

This is a real type of person and attitude in tech that we can discuss.

I really think you're going to bat too hard for the term "tech bros". The very term itself is derived from a stereotype, as per this definition from merriam webster:

> bro - a young male who is part of a group of similar male friends stereotypically characterized as hearty, athletic, self-confident, party-loving, etc.

Are there no women who have the same attitude towards tech that you ascribe to tech bros? Or older, unathletic, unconfident, or introverted men?

I also don't think your definition is universal. As evidence you need look no further than a sibling comment to your own which implies that I am a tech bro even though I don't hold the beliefs/attitude in your definition (I believe that technological solutions do exist - but don't think they are the solution to every problem. I also think that qualitative human factors, like happiness, are very important indeed).

I also disagree that this joke is as conducive to constructive conversation as you seem to think it is:

> I don't necessarily like tech bros but I like talking with tech bros and at tech bros because they're easy to upset. The main way you upset them is by asserting either their humanity or everyone else's humanity.

Is it constructive to take pleasure in "upsetting" people? If he were really out to change peoples' minds rather than simply preach to the choir, I think it would be more effective to adopt a more respectful tone towards people who disagree with him.

> This is a real type of person and attitude in tech that we can discuss.

Is it though? Can you give me an example of anyone who self-identifies as a tech bro according to your definition, let alone a enough people to call it a "major culture"? Or is it just a harmful stereotype that gets applied to people to discount their opinions instead of engaging with what they actually believe? Because my experience is that most people tend to hold more nuanced beliefs than what you are describing.

So if even you don't believe that anybody self-identifies as a tech bro, why are you calling this "identity politics"?

I'll also note that is a red herring, as it's not necessary for anybody to identify as an X for X to exist and be a problem. Indeed, some of the most prominent problems today involve people in that space. Exhibit A would be Elon Musk. But most bigots know that openly identifying as a bigot doesn't work out well for them. You might also read Mills or Manne or Bancroft for a look at how and why not identifying as X is part of the game.

> it's not necessary for anybody to identify as an X for X to exist and be a problem.

I actually tend to disagree with this. Solving problems generally requires consensus. If a term like "tech bro" is too reductive, divisive, and imprecise for people to agree on, we should throw it out and come up with a better way to describe the problem.

For example, a major attribute that people tend to associate with tech bros is being overly optimistic. Most people in tech (even Elon Musk) would readily admit to being overly optimistic at times, and willing to discuss the risks, mitigation, etc. To me this is much more constructive than just labeling someone a "tech bro".

Your example of somebody we could have a constructive dialog with is... Elon Musk? I think that's absurd. The guy obviously does not give two shits about consensus.

I think the biggest problem with Elon Musk is a lot of credulous people, helped by credulous tech media, treated him as a serious person. But he's obviously not interested in dialog with anybody who doesn't kiss his entire ass. Having a convenient contemptuous label like "tech bro" is absolutely helpful in undermining that unearned and dangerous false respect.

And I'd say the second-biggest problem here is people valuing civility above all else, which allows toxic narcissists like Musk to run rings around everybody that's supposedly pursuing consensus with people in positions in power. Strangely, you never see those people working very hard to get consensus with the less powerful people that they harm. Coincidence, I imagine.

Tesla just negotiated a deal with rivals Ford and Rivian to allow access to Tesla's charging network. I don't know the extent to which Musk was personally involved in negotiations, but I see this is as pretty clear proof that yes, even Elon Musk is willing to work toward consensus with his rivals given the right conditions. The deals were seen as mutually beneficial to all three companies, and as someone who is generally for increased adoption of EVs in the US, I see it as a good thing too.

To be clear I am in no way defending everything that Musk has said or done. But I think that people are complicated, no one is either all good or all bad, and Musk has some traits that I admire and others that I detest.

Is "people valuing consensus above all else" really a thing? Can you give a specific example where you feel "people valuing civility above all else... allows Musk to run rings around everybody that's supposedly pursuing consensus with people in positions in power"? I'm sure you have something in mind, but I'm just not sure what you're referencing.

I certainly put a high value on consensus - but if consensus can't be reached then I can be supportive of more strong-armed approaches in order to achieve a desired outcome. Name-calling just doesn't seem that necessary or useful to me though. Hearing someone call Musk a "techbro" doesn't really do anything to convince me that Musk is a bad guy - if anything it makes me think "here's a fairly extreme and quite-likely biased opinion that I should approach with extra skepticism." Rather, the thing that has sullied Musk's reputation for me in recent years is simply reading the things that he himself has said and done... the facts, clearly stated, are more than sufficient in Musk's case.

Unfortunately I can't deny that name-calling does seem to influence people more than I would like. Democrats and Republicans seemingly engage in ever more name-calling and stereotyping for one-another, and yeah I suppose it gets people engaged and out to the polls to vote (or out to the capitol building for an attempted coup). But it's such a shallow form of debate, and over time the rhetoric tends to drift pretty far from reality as echo chambers form. There are probably a number of important things that people could agree on (like the bi-partisan infrastucture bill) if they weren't so caught up in name-calling and squabbling about (often) irreconcileable differences. This is the feeling that I got when originally watching the video and subsequently reading your comment that I initially responded to.

Speaking of shallow debate, I have read a number of your comments now about how Musk and techbros are ruining the world - and I honestly don't understand where you are coming from. Our frames of reference are different enough that when you say "techbro" it apparently conjures a different image in your head than it does in mine - and the word itself is not enough to convey your intended meaning, only your sentiment gets through. You haven't referenced a specific real-world problem or event that I can say "yeah I agree with that" or not - just a description from "tv tropes" that I maintain is only a stereotype and doesn't accurately reflect reality. (Is there some truth in it? Sure, but in reality people are not that one-dimensional).

I'm open to at least considering how people in the tech industry or even I myself am doing something harmful that I'm not aware of. I may even already be in agreement with you. And yet here we are somehow stuck debating whether stereotypes, name-calling, and consensus-building are good or bad.

Ok? I guess don't start your talks that way then.

But I think that's a very shallow understanding of "identity politics". Typically that's used to mean a deep or immutable characteristic. It's not like techbros come from Techbronistan or County Techbro, with deep cultural roots. Tech bros are dudes who chose to go into tech and choose a hypermasculine performance. And that performance, like the "frat bro" stereotype isn't just about their personal choices. It's about its impact on others, and their indifference to that impact.

Which is also, not coincidentally, a major critique of the tech industry as a whole. If you really care about "serious solutions", maybe you could grapple with that, rather than performing offense right off the bat.

“Tech” refers to someone’s career, their livelihood. I would say that qualifies as a relatively deep and hard-to-change (though not immutable) characteristic. “Tech” also implies a certain socioeconomic status, since jobs in tech are often well compensated.

For “bro”, I’ll use the definition from merriam webster that I used elsewhere: “a young male who is part of a group of similar male friends stereotypically characterized as hearty, athletic, self-confident, party-loving, etc.”

So they are “male”, and “young” - that’s two immutable characteristics.

If this is about behavior, then why mix in aspects of gender, age, and profession? And the problem of course is that it’s very easy to see a person with the above three traits and assume they think or behave a certain way - i.e stereotyping.

And since we’re talking about gender, age, and socioeconomic status - I think the term identity politics is applicable.

You've written an argument about what the word "techbro" should mean, but it actually means whatever concept people think of when you say it to them. That's how words work - they're tools, shared levers that you pull to trigger a specific concept in the head of the person you're talking with.

Words spread when lots of people start using it and lots of other people successfully infer the same meaning from context as what it was intended to mean - what people intuitively interpret is incredibly culturally-specific and subjective, and thus is utterly impossible to nail down in some sort of rigorous formal logic.

I bring this up because assuming "techbro" means "tech" plus "bro" (instead of referring to a specific attitude common among FAANG employees - and if you ask why people say "Xes" instead of "people who think X", the answer is brevity) is a very naive and inaccurate approach to language.

>If this is about behavior, then why mix in aspects of gender, age, and profession? And the problem of course is that it’s very easy to see a person with the above three traits and assume they think or behave a certain way - i.e stereotyping.

What you're saying is that "techbro" is a politically incorrect term, and that anyone who uses the term is therefore stereotyping. The problem here is that people can use the term (because it's useful) without necessarily supporting the choice of words the term is made up of - as I mentioned above, when people use a word they do so because they believe other people will reliably connect it with the right concept.

I understand that there is additional meaning beyond just “tech” and “bro”. But the parent asked why I brought up identity politics, and I don’t think I am incorrect to say that “techbro” is inextricably linked to being young, male, affluent, and working in tech. Would you disagree?

I agree that stereotypes have their uses in popular culture. And often there is some basis for stereotypes in reality. But people should at least be aware when they are using stereotypes, of their inherent imprecision, and why people find them offensive/hurtful. Do you agree that “techbro” is a stereotype?

And I think we should be careful not to build our world views on top of stereotypes. I.e. a world view that the tech industry is run by a bunch of techbros who don’t understand or care about humanity is a gross oversimplification.

> If this is about behavior, then why mix in aspects of gender, age, and profession

This is such a good example of why technical degrees need stronger humanities requirements. Why indeed?

I don't follow. Can you elaborate?
The data we're feeding to AI isn't us... it's us in our most "engaged" mode, deranged by the pressures of AI driven social media. It's a vicious cycle that isn't likely to end well.

Imagine raising kids where they ONLY see you at your road-raging worst, every day, for their entire childhood, and never in any other setting.

This is how we're "raising AI" to put it into his analogy.

Its all Ad Feuled content generation.

It will end outside the US much faster cuz the Ad spends per person are much much lower. And therefore the polluted content too is much less. US advertising is a 350 Billion a Yr business. That's Not even counting political Ads. For comparison China is 150 billion UK is 45B and India is 15B. This is the Cost of Production of Info pollution. Cost of consumption can be seen in the Mental Health of all Americans.

Americans don't realize how much their brains have been fucked up by marketing from birth. Now it's the AI brain getting fucked based on the same sewage.

Other countries desperately want to be the next US. So the sooner they realize what the end state of runaway marketing/advertising funded Content does the more likely we will see drastic change to Information landscape

This is my main reservation against having kids... am I just providing more meat for the grinder? To see them sucked into the marketing machine at the age of 3. To bring others into a society that is fundamentally a little sick?

It is my main issue but it is also the only thing that keeps me awake at night.

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I think most people just let themselves get sucked in though, you already seem aware enough to avoid it, so I don’t think you’re kids would be like that either.

I have to say, I find America’s to have a lot of hyper gullible people as compared to other countries though and I do agree with you’re point.

So… don’t do that? I am more proud of my young children than anything else in my life.

Edit: you can’t insulated them from everything (nor would you want to), but you can support and reinforce their authentic interests that aren’t driven by mass culture - and you can work to maintain boundaries around your values. Maintaining clear boundaries in a responsive and loving way is often really hard, but is probably the most important thing - in my opinion.

Society has always been more than a little sick. I'm happy that my kids have to deal with marketing instead of living as feudal serfs and then dying of bubonic plague.
Is it though all ad fueled content generation?

Sure some will be, but I doubt most content is. If I write a children's book, is it ad fueled or did I write it because I wanted to write it.

The UN report on the Attention Economy points out only 0.5% of content produced is consumed. And that was from 2015.

Google, Youtube, Facebook, TikTok are not going to tell content creators that.

They want everyone busy searching for an audience (to hand off to Advertisors). And everyone wants Attention. But there are not enough eyeballs. Yet the mindless marketing mega machine is still running and projecting consumption growth. Content creators are getting paid. How come? It all very similar to the subprime meltdown. There too everyone seemed to be having a good time.

The machine is so over optimized and efficient, it will get ppl to buy your book, and the majority will never have time to read it, or forget about anything in it a few days after consuming it.

Their entire shtick has been we will give you free tools, free distribution (ala free mortgages). You guys generate content. Your job is to find audience and get glory. So everyone is falling over each other producing content. But what they dont tell anyone is they cant generate new eyeballs to consume it all. So content has been exploding. How is consumption supposed to grow? The views come from getting ppl to be more and more scatter focused. Attention to anything is breaking down to the point where ppl are completely lost and overloaded by Info.

For what? To keeping selling Ads. People will keep going into debt and keep buying whatever shit the Ads tell them too.

Another promise they made was their search results and news feed will highlight the best quality content.

But anyone can see what kinds of total shit gets propped up everyday, because the platforms themselves are over run by content and spam. Cost to spam has dropped to 0 cause the tools are all free. Again all this is thanks to the need to show Ads everywhere. Every search query show an ad. Every inch of a stream show an Ad.

The majority doesn't have the eyeballs or the disposable income to keep content factories running. Its Ads. Disney's Bob Iger has said their pipelines can produce marvel level blockbusters everyday, but there are not enough ppl to pay the bill. So what to do? Look at Netflix - start showing ads.

Chat GPT et al might break the curse of ad infested news feeds and search results. And advertisers, marketers, govts and content creators are all equally effected by the breaking down of Attention. The big question is what does a new system look like where Attention isnt being exploited and Info overload is under control.

> The UN report on the Attention Economy points out only 0.5% of content produced is consumed. And that was from 2015.

So? It just points to glut on the supply side. Everyone wants to be a movie star/writer/artist. It doesn't counter my argumentation.

People will write stuff for themselves and others. Sure most stuff will be crap but most stuff is crap anyway.

> Disney's Bob Iger has said their pipelines can produce marvel level blockbusters everyday

And I said I'm the God King of England. Doesn't mean it's true.

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That 0.5% number can't possibly be right. Every time I post a picture on social media I know that multiple people "consume" it. And I'm no one special.
> Other countries desperately want to be the next US.

Americans still think it’s 2005 huh.

But once we fully adopt the Total Surveillance lifestyle, it will also know us in our most boring, most slobbish, most lonely of ways!
It's really fascinating that our industry produces these kinds of bitter, cynical guys who are so brainwormed they talk in terms of ridiculous tribes like "tech bros" without realizing they're stereotyping people in a way nearly indistinguishable than the kinds of stereotyping that goes on in the minds of bigots. Yes, there have been waves of disruption over the last few decades where idealists have had all kinds of under-defined imaginary utopian concepts of where things ought to go with new media and new technology, and many of those things just didn't pan out. Sometimes it was due to capitalism, or stupidity, or the deficiencies of people in positions of power, but often when things fail due to capitalism after many attempts it's because people simply didn't want the thing once it was offered up. The good news is there is always another wave to catch and try again, try it differently, or try to simply correct what you feel went wrong. You can always tell when someone has flipped into becoming a poisoned cynic like this when they stop being cynical about the past and start being cynical about the uncharted future. I pray to God I go to my grave never being like this, it must be an absolutely miserable way to go through the world.
Conversely I find it fascinating that anyone with more than the briefest of exposure to our industry could continue to harbor any kind of naïve optimism in the face of the industry's multi-decade track record of consistently fucking up everything it touches, sometimes in ways so spectacular they just might be existential threats to our society.
Seriously? An existential threat to society? Taken literally there is a serious need for all involved to get a sense of proportion. Nuclear weaponry are an existential threat to societies. There are many far more terrible things which are not existential threats wars, coups, purges, and pandemics while horrible are not. The presumed tech demons of social media and big data don't even belong on the list.

Taken metaphorically is this the new incarnation of the "ruining society" meme/rhetorical device after it got utterly discredited because society was already ruined by jazz music, women voting, women wearing pants, LGBT people existing in secrecy, rock music, metal, rap, LGBT people existing openly, and many more? If so it is just as insipid as its ancestors.

I find the self-flagellation complex of claiming tech to be the well from which all sorrows are drawn, ruiner of the perfect Eden which existed before not only utterly stupid but downright tedious and tiresome.

Seriously. An existential threat to society. Society requires several things to function. One of those things being a generalized consensus about what things have happened, what things are possible, and what should happen. Plugging your fingers in your ears and shouting nah nah nah isn't a reasonable reaction to the documented changes to society and geopolitcs over the last two decades, most of which can be in some way attributed to social media's warped influence. You correctly mention nuclear weapons being an existential threat yet you fail to acknowledge that deteriorating social and political norms make their use significantly more likely than at any point prior in the last 30 years. A lone individual was able to convince an armed and politically potent minority of the United States that lizard people are real and a threat to children worldwide. These people are now driving a race to the bottom that ends in control of the largest nuclear arsenal on the planet. What's tedious is individuals who have access to enough information to damn well know better playing the part of the frog in the pot of soon-to-be-boiling water.
I have been working on an article about this, broad summary is that things like AI - they can do a damn lot of damage before people figure out how impotent they really are.

It isn't the technology I fear, it is how people build grand expectations on the technology and then start throwing people under the bus of the "great god of progress".

Those that are first to implement new technology are usually the most reckless, uncaring to the possible blow back provided it benefits them. Those that hold back to analyse the risks many never make it to the market because they are crushed by the move fast people.

This is why we have such rampant con's a disinformation nowadays, those that push their ideas and concepts out fastest can generally get a good head start on those that are trying to be more moral or ethical.

> Conversely I find it fascinating that anyone with more than the briefest of exposure to our industry could continue to harbor any kind of naïve optimism in the face of the industry's multi-decade track record of consistently fucking up everything it touches.

I find it fascinating you focused on just the really negative aspects. I mean sure we did pollute the environment, but that's par for course for living things. Keep in mind Oxygen is a waste product for most methane based lifeforms. All living things are entropy maximizers, expecting stuff to not get shitty over time is almost a fools errand.

If true that pokes a rather large hole in the concept of progress now doesn't it?
Progress for who? Humans? Yes. Everything else not so much.

It's like AC. It's great for you but everything else is now more heated.

"Harbor any kind of naive optimism" - weasel words, is it bad to have any optimism? or just naive optimism? or just some naive optimism? write more clearly next time.

there are a variety of actors you are talking about and there are many, many good things technologists have created in my lifetime. saying the industry "fucks up everything it touches" is a sign you are the kind of cynic I'm referring to. my condolences.

Beyond bullshit convenience services (that invariably lead to labor exploitation issues) name one (1) unambiguous win to come out of the SV tech ecosystem in the last 20 years.
I also found his opening remarks offputting to the point where I stopped watching the video after a minute or so. I clicked on link in good faith ready to hear some ideas about the limits and dangers of technological of solutions, and instead was treated to some stereotypical and frankly hateful remarks about "tech bros".

And it's not just because I work in tech (I often fantasize about quitting my job and buying a farm and living a low-tech lifestyle). I would find such remarks equally offputting if they were made about any group of people really... a political group (on either the left or right), a religious group, ethnic gorup, etc. I'm fine with attacking ideas, but not groups of people.

Yep it's gross. I got downvoted of course but what I wrote is the truth.
Rushkoff has been addressing difficult technology questions since at least the early 90s, so it's fascinating that the industry has not listened much before.
Eventually guys like this get tuned out because they tear other people down.

There are plenty of rational, thoughtful critics of technology, and the ones who are most listened to are the ones who have built things and shown themselves willing to error correct in a way that balances tradeoffs.

> talk in terms of ridiculous tribes like "tech bros" without realizing they're stereotyping people in a way nearly indistinguishable than the kinds of stereotyping that goes on in the minds of bigots

It's actually quite distinguishable.

Stereotyping is when you assign characteristics to a group that are unrelated to the group's actual defining characteristics, and so there's no reason to think the group actually has this characteristics. For instance, saying all black people like hot sauce or something to use a silly example.

Meanwhile, if you are talking about a group that you've defined in terms of characteristics relevant to whatever you are discussing, and are only assigning characteristics that are relevant to how you've defined the group, then that's just a necessary part of reasoning about the social dynamics of whatever subject you're talking about.

Furthermore, it's only bigotry when you are speaking negatively or hatefully about a group with morally irrelevant characteristics and members that can't choose whether or not to be part of that group (so membership in it is also morally inert). None of this is true for 'tech bros' as a group.

Tech bros are a specific tendency/subculture of people who work in tech, with attitudes toward technical progress characterized by a brash and hubristic belief that purely technological solutions can solve everything, and that qualitative considerations of human experience and existence are irrelevant to decision-making and should be ignored as "irrational."

Thus, talking about "tech bros" in this context perfectly meets all my criteria for being valid. The group is defined in terms of characteristics relevant to this discussion, isn't assigned any characteristics that don't follow from that, only garners a negative connotation for reasons based on the actual definition of the group, and it is a group that's just a philosophical category and so of course people can volitionally join or leave based on their actual beliefs.

Nice mental gymnastics and self-rationalization, but I never said calling people tech bro's was bigotry. It absolutely is tribalistic stereotyping though, which is a key part of the same underlying mental phenomenon that leads to bigotry, particularly in the way it is being done here, to be disparaging and generalizing about people.
I like it how people can just call actually carefully reasoning through definitions and logic "mental gymnastics" or "rationalization" so they don't have to actually engage with the point or demonstrate where a mistake was made. It's a very convenient way to poison the well indeed.

> It absolutely is tribalistic stereotyping

They're talking about an actually real philosophical and ideological tendency among some people in Tech. It's not a tribalistic stereotype. By that definition talking about any group of people that hears to a general ideology would be tribalistic stereotyping and that's extremely stupid. Being able to talk about the people that have a certain ideological tendency is a necessary part of talking about the social dynamics of issues.

> to be disparaging and generalizing about people

If you are talking about a general group of people and it's a group that is defined by their adherence to a squishy set of bad ideas, I don't see the issue with that.

It seems like you and the other people objecting to the use of the term "tech bro" just feel offended and want to wiggle out of that any way you can. So you try to reduce discussions down to purely only ever being able to talk about specific individuals, essentially ripping out an important conceptual aspect of the discussion by removing the ability to abstract, which is a crucial part of reasoning. Referring to the group of people that adheres to a certain attitude or ideology is not tribalistic nor stereotyping. Assigning arbitrary unrelated attributes to a group is stereotyping.

The author seems to be caught up in a dream. There is substantial criticism on technological "solutions" and the author fails to address those.

Technology has been described as vicious circle previously as the problems it "solves" it (the technology) created in the first place, so it's not really going anywhere... and only grows (for its own sake?).

Distinguished authors like Ted Kaczynski wrote on this.

This is a theme you see around, we are creating techno solutions to problems, created by techno solutions - the real question is if we are happier now than in the past. It is debatable, empirically we have more than ever per individual and yet happiness is subjective. So long as we can keep going in that direction it should be alright. Right?

It is similar to Ted K in that, yes, here is a whole lot of problems that the technological society have brought on. Cool, now what? I ain't going to do what Ted did and even then - the happiness question pops up - will it make us any happier to follow that path. I don't know but I have a feeling that it wouldn't help or hurt, we just have a default and go with that.

Starting your speech on a self-congratulatory snickering about tech bros throws all credibility out of the window
My big takeaway is his analogy of “read/write” and “read-only”. People and a society as a whole limits itself when you can’t participate in a genuine way. What comes to mind is the financial system, the political system(s), religion, and, actually, technology.

Most of it can only be consumed and rewriting the rules is hard or almost impossible.

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Although partly funny (trashing techbros) i always end up feeling exhausted after these "tech"-talks. Is it fair to call him a tech-talker?

If you are looking for the complete opposite you should consider this: https://www.youtube.com/watch?v=nX6GIrCJY7s (german only)

Rushkoff has been raging against the machine since before the internet. You can tell whether something great is happening when it is accompanied by a Rushkoff counter-narrative.
"an MP3 is not a song. It is a numerical representation of a song algorithmically treated to make you ears think you're listening to music but you're not."

This is spot on. And the lie kept being repeatedly sold by tech bros and streaming service who need to lower their cost as much as possible and are, in 2023, still unable to stream lossless music to their audience without losing too much money.

And the tech bros, for the love of tech, keep explaining you how "you cannot tell the difference so you may as well listen to the lossy song instead of the lossless one". But why? Fuck no. Just no. Why the heck would I listen to a 320 kbps mp3 when I can have something simpler and unarguably more correct?

Do I want to go to the Le Louvre museum and see a color print of Mona Lisa, made from a .jpg at 97% quality "because from 1 meter nobody can tell the difference"? For the love of tricking human's eye just as mp3 can trick human's ears? Just screw that mindset of disrespecting humans.

Now a case could be made that "CD audio" ain't "human" either but the CD audio format was created in 1979 (?), then commercialized in the early 80s. This was way before the real tech abuse started. It's an incredibly well conceived format and it's all I need.

"the original kind of tech bros science nerd need to separate from humanity and nature"

They are tricksters. They want to trick my eyes and my ears for the love of Rube-Goldberg algorithms and the complexity deity. They want to trick me behaviorally. They need to sell me ads. They need to track me.

I'm off ranting, I'll now go buy a few audio CDs. Early 80s tech, the best one.