> Under the GDPR, companies have to claim some kind of legal basis—there’s a list—if they want to process Europeans’ personal data. Over the years, Facebook/Meta’s viable options have been whittled away by regulatory decisions and court rulings, and a few months ago the company retreated to what it saw as its last option: having a “legitimate interest” in processing people’s personal data for ad targeting. The court just rejected that claim, saying Facebook needs real user consent for this mix-and-match profiling.
Doesn't this kill all free social app revenue in Europe? I don't know about the rest of the continent, but my relatives from Hungary say that everyone there uses WhatsApp and Facebook.
They can still advertise. Just makes it less appealing to advertisers as they are less able to target adverts (they can still target based on non-personal website/webpage topics, etc.)
It's essentially the "Freemium" model, except the paying minority pays by giving consent rather than cash.
The issue is, that Facebook argued they had a "legitimate interest" in forcing everyone to pony up their privacy. Similar to a paywall, you see a banner where you can only ACCEPT.
Whether that is fair is mostly an arbitrary choice, but the EU seems to have ruled against that kind of coercive consent.
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[ 4.9 ms ] story [ 17.4 ms ] threadThe issue is, that Facebook argued they had a "legitimate interest" in forcing everyone to pony up their privacy. Similar to a paywall, you see a banner where you can only ACCEPT.
Whether that is fair is mostly an arbitrary choice, but the EU seems to have ruled against that kind of coercive consent.