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This tagline is something only Elon Musk has the confidence to state:

> xAI: Understand the Universe

> xAI is a new company founded by Elon Musk that sets out to understand the universe.

Will he deliver is, of course, an entirely different story.

> Relation to X Corp

> We are a separate company from X Corp, but will work closely with X (Twitter), Tesla, and other companies to make progress towards our mission.

I bet his Twitter/X Corp. investors love that he plans to "work closely" with Twitter, but keep all the liabilities and debt away from X.AI into Twitter. Shouldn't be surprised.

BTW the reason I linked to this tweet is because the DNS was still propagating on the x.ai domain and the site wasn't opening everywhere (and still may not).
This feels like bad branding; if I saw this without context I'd assume it was probably some sort of AI porn thing.
Well Elon and his "X" go back a long way. He apparently had the X.com domain and wanted to rename PayPal to X. Then he called one of his children X. And recently he renamed Twitter Inc. to X Corp. (xAI is a separate company).
Oh, yeah, I know, I’m just saying it’s bad.
His fans like it. To the rest of the world X Corp. sound like Dr. Evil startup from an Austin Powers movie.